OF NEW CASTLE 
Buy GOOD ROSES . . . read this! 
Many rose plants are sold that have been forced for cut flowers. 
They have served their purpose but they are being sold now for 
further work at very low prices. It used to be they were thrown 
on the dump. Sometimes these plants will give very fair results, 
but they are not the kind of plants that can be depended upon 
because they are exhausted. They have been grown under terrific 
pressure for the beautiful flowers they have produced and the 
grower naturally keeps them as long as there is any profit at¬ 
tached to them. 
We don’t grow Roses for cut flowers. Our plants have all the 
energy and root action stored up for your use and pleasure. 
They are grown cold in the winter just above freezing to give 
them a good rest and when planted out in the spring will literally 
burst into bloom. We prepare the root action which is the motor 
of the plant and you are paying for that kind of skilled pre¬ 
paration. If you want Roses to which there will be no headaches 
attached, that will give you magnificent results if planted in 
ordinary good garden soil, plant our pot grown own root Rose 
plants any time after heavy frosts are over—plant them in June, 
July, August, if you want to even in September. Plant them 
whenever it suits you. We have them ready for planting every 
month in the year that the ground is not frozen. They are 
specially grown for amateurs and beginners. 
Then there are dormant field grown Roses budded and grafted 
on wild roots (ours are on their own roots), many very satisfac¬ 
tory, but others grown in far away places, shipped across coun¬ 
try, kept in cold storage, then resold to firms who advertise them 
at “bargain prices.” These plants are “travel weary” and have 
but little vitality when they finally reach the buyer. 
BUY ROSES THAT ARE ALIVE! Unlike dormant, leafless, 
wild root, field grown Roses, our plants ARE ALIVE, pot 
grown in full foliage with strong working roots—all in perfect 
growth when you receive them. 
P. J. LYNCH, JR. 
General Manager 
Heller Bros. Company is a trade name. 
The sole owners of this firm are P. J. Lynch 
and Sons. 
GUARANTEED Please Read These Instructions 
SHIPMENT BY MAIL 
All plants shipped by parcel post are sent postpaid 
with some soil surrounding the roots. If it is desired 
that first size Roses, Carnations, Chrysanthemums, 
Perennials, Phlox, and other plants be included with 
two year and Star Size Roses which are to be shipped 
by express, then each of these smaller plants will be 
wrapped separately in water-proofed paper with all 
growing soil being left intact. There will be no addi¬ 
tional charge for this special packing. The customer 
pays transportation charges when shipment is made 
by express. 
OUR GUARANTEE 
All shipments must be satisfactory when received or 
order duplicated or money refunded/ whichever is 
preferred. Complaints, if any, must reach us within 10 
days after receipt of shipment. We do not guarantee 
safe arrival of Canadian, United States Colonies, or 
foreign shipments. We give no guarantee, expressed or 
implied, as to the quality or productiveness of any 
plants or bulbs we ship. We strive to have our plants 
true to name but we do 
not guarantee if. 
ROSES IN THREE SIZES 
FIRST SIZE PLANTS are one year or more old/ pot grown, winter 
rested with great vigor and health. They give amazingly quick results. 
TWO YEAR OLD PLANTS (many of them really three years in 
age) are splendidly branched and ready for immediate blooming. 
STAR SIZE PLANTS are the cream of the crop. These are the 
largest Roses from thousands of plants. Carefully selected as to size 
and perfect condition, these big, bushy Rose plants are our De 
Luxe’’ product. _ 
ORDER EARLY! 
You get every advantage by having plants reserved early for shipment 
later, as desired. Orders are shipped as promptly as is humanly 
possible during rush season. PLEASE USE ORDER BLANK. 
If it is not convenient for you to send 
Post Office Money Order or Check 
with order, we will gladly send goods 
by Parcel Post or Express, C.O.D. 
Just pay postman or expressman when 
the goods arrive. We guarantee safe 
delivery to your door. 
