THE GOOD ROSES 
THE ROSES OF NEW CASTLE are, we believe, the most rugged, healthy, enduring, free-blooming Roses in 
America. Alive, in full foliage with strong active roots, they are famous the world over for superior quality. ROSES 
OF NEW CASTLE are expertly grown for amateurs. Pot grown, always on their own roots, they have the great 
advantage over dormant wild root field grown Roses in that their planting is not restricted to any short season. Their 
planting season can be considered to include the months from May to November, inclusive, subject of course, to the 
latitude of specific localities. During 44 years of Rose growing, exclusive and efficient methods have been developed 
which, we believe, are not duplicated elsewhere. This 44 years of experience is back of every plant. 
Each Rose plant is rested during the entire winter at temperatures just above freezing. During this resting period, 
these Roses make tremendous roots in the same way as do trees. When planted in the spring in just ordinary good 
garden soil, they burst into magnificent growth as do all winter rested trees and plants. This full and complete rest 
enables these plants to produce glorious flowers early and in great abundance. 
This exclusive method of growing is, we believe, responsible for the magnificent quality of our Roses. All of the 
ROSES OF NEW CASTLE are grown by us in this wonderful New Castle Rose growing soil. They are sold direct 
from grower to buyer. 
This Year’s Exclusive Specialties! 
Our exclusive specialties this year include some of the 
most gorgeous flower treasures for home planting. 
There are our own glorious Jeannette Heller and Baby 
Doll Roses and the new beauties, Garden Gem and 
Crimson Beauty Rose, our own introductions. There is 
David O. Dodd which we believe to be the greatest 
hardy, everblooming crimson bush Rose in the world. 
Then, there are other floral gems such as the pink 
Butterfly Bush, Charming, and the lilac-lavender, lie de 
France. Listed in this book is the greatest assortment of 
Chrysanthemums that we have ever grown. The new 
dainty Pigmy Gold, the five Cushion Chrysanthemums, 
all different colors, and some 80 to 90 other varieties 
of all kinds, colors, and forms, give you a wide selection 
from which to choose. An unsurpassed assortment of 
the new and brilliant colored Hardy Asters are listed 
with other fine perennials. Preserve this book. It is a 
floral treasure house that you will need throughout 
the year. 
READ WHAT U. S. GOVT. SAYS— In a bulletin issued by 
Dept, of Agriculture, entitled "ROSES FOR THE HOME," 
which of course may be relied upon as being impartial, and 
which is issued for the purpose of helping amateur Rose 
growers—this is what they say in regard to WILDROOT 
Roses, which we do not grow, and OWN ROOT Roses, 
which is our specialty, and which we have always claimed 
are the most satisfactory for amateur Rose growers: 
"The expert who can constantly watch his plants may be 
successful with grafted and budded Roses, but the average 
grower would do best to use own rooted plants, even though 
they do not grow so fast. The few varieties that succeed only 
when grafted should not be tried until the grower has become 
expert in handling Roses. Climbing Roses are grafted less 
often than hybrid perpetuals, hybrid teas, and teas." 
P. J. LYNCH, SR. 
President 
To Whom It May Concern: 
“P. J. Lynch &. Sons, 
owners of Heller Brothers 
Company, stand high in the 
business community and do 
an extensive nation-wide 
business. We recommend 
them as honorable, upright 
business men, whose guar¬ 
antee may be relied upon at 
all times.” 
Citizens State Bank, 
New Castle, Indiana 
SAFE ARRIVAL 
SHIPMENT BY EXPRESS 
Special Advantages 
The purchaser pays transportation charges when 
plants are shipped by express. If you desire this 
method of transportation, deduct 5c from the 
price of each two year Rose, and 8c from the 
price of every Star Size Rose in your order. The 
plants will then come to you with all growing 
soil left about the roots, expertly wrapped in 
waxed, water-proofed paper of heavy weight. 
This is almost as though the plants were shipped 
in the original pots in which they were grown. 
These deductions in price are made so that our 
customers may avail themselves of these sepcial 
advantages. You get all of the especially pre¬ 
pared Rose soil and the extra packing free. The 
soil is shipped intact, the roots being left undis¬ 
turbed. This insures that your plants will arrive 
in perfect growing condition, EACH PLANT 
WRAPPED SEPARATELY WITH ALL SOIL 
ABOUT THE ROOTS, IN WATER-PROOFED 
PAPER. 
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