The EVERGREEN Section 
Geo. W. Gurney, President 
Donald T. Gurney, Vice-President 
T HIS year, 1940, is our 74th Anniversary. You can learn a lot in three 
quarters of a century. We have built a sound business based on your good 
■will. The good will of the people of the Middle Northwest is an asset that 
we prize beyond anything we possess, because it represents 74 years of hard 
work; testing new varieties of seed and nursery stock as they came along; 
discarding those that proved unworthy and building-up the worthwhile. It 
represents 74 years of fair dealing, supplying you all with “Seeds and Trees that 
Grow and Satisfy .” 
In a single year we have shipped over Five Million Chinese Elm, a hundred- 
thousand fruit trees, a million strawberry plants, and other plants such as 
shrubs, flowers, bulbs, and shade trees numbering into other hundreds of 
thousands. We are proud of your confidence in us, but we feel we have earned it. 
We shall continue to strive to justify your Good Will by ever increasing our 
Service to you and the quality of our seeds and trees. 
You Can Not Go WYong in ordering from this catalog. Practically all of our 
orders are received by Mail and Shipped Out. We do know how to get our Seed 
and Nursery Stock to YOU in Good condition. You are assured of the same good 
quality when you order by mail as you would get if you were to come and select 
it yourself, and you get LOWER PRICES because We SELL DIRECT FROM 
OUR NURSERIES TO YOU. You Save Middlemen’s Profits. In spite of 
WAR and rising prices on Everything, GURNEY PRICES ARE LOW. 
Seventy-four years is a long time. Your Good Will is our chief asset. We 
propose to keep it. Order with confidence, from Gurney’s 1940 Catalog. 
Good-bye folks, 
FOLKS 
John P. De Pagter, Secretary 
Chas. H. Gurney, Treas.-Gen. Mgr. 
HELLO 
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