To Our Florist and Nurseryman Friends: 
We look forward to 1940 with a feeling of optimism. We cannot help feeling 
that you florists and nurserymen, and, in fact, all of us, will begin to get some 
real breaks and some opportunities that will make our work more profitable 
than in the past few years. 
Seed stocks for the most part are in excellent condition. Fortunately, our 
American specialists can deliver excellent strains of the most-needed and valu¬ 
able annuals, and many of the most popular perennial varieties also, such as 
Delphinium and Aquilegias and numberless others. 
Many new varieties are coming from American growers this year, and still 
others from our leading European specialist growers. On page 35 of this Catalog 
we go into more detail on the European situation in reference to seed supply. 
To better the quality of our seed, we have still further increased our efforts. 
We have traveled a great many miles since last season inspecting parent stocks 
and trials in order to get the very best for our customers. Our germination 
trials and other checks are more complete than ever before. .5 
1 » 
Please accept this Catalog with sincere thanks for orders sent us in the 
past. We look forward to many future pleasant transactions with you. The 
best of luck from your seedsmen 
THE MARTIN-PRATT SEED CO. 
If you grow Perennials, be sure to ask for our “Perennial Date List” described on page 23. 
A Complete Catalog of Hardy Plants 
The spring, 1940, edition issued by The Joseph F. Martin Co. will be ready about 
February 15. If you are not receiving this book regularly, you are missing out on a 
really excellent perennial Catalog which you need. 
Whether you grow hardy plants for cut-flower purposes or for resale, this book 
will help you to extra profits. 
Ask us.to reserve a copy for you, to be mailed as soon as ready. In the meantime, 
Mr. Martin will be glad to give your inquiries regarding perennial plants his own 
personal attention. 
Business Terms 
Discount for Cash with Order 
5% on orders of $24.00 or less 
8% on orders of $25.00 or more 
This applies to seeds as quoted in this 
Catalog, except as otherwise specifically 
noted. Special quotations on larger quantities 
than quoted herein, of course, subject to such 
discounts as are quoted by letter. Credit 
terms are 60 days net, 2 per cent discount for 
payment in 10 days. 
Catalog for Commercial 
Growers Only 
You are entitled to these wholesale prices 
if you are a commercial florist grower or a 
nurseryman. It is to protect you who are 
engaged in these occupations that we wish to 
limit the distribution of this Catalog to com¬ 
mercial growers only. 
Charge Accounts 
Charge accounts are open to those who are 
known to us and to others who will furnish 
us with satisfactory credit references. When 
asking for charge accounts kindly write on 
your business letterhead and give the name 
of your bank and two or three members of 
the horticultural trade with whom you have 
done business. Remember that a few days’ 
time is necessary for us to open new accounts. 
Seeds Are Postpaid 
We will prepay the postage on all flower 
and vegetable seeds listed in this Catalog. 
Claims for Adjustments 
Must be entered at once, within 5 days after 
receipt of goods. For damage in transit it 
is, of course, necessary for you to file claim 
with the transportation company, and we 
will aid you in that. We are very careful 
about the quality of the stock shipped our 
customers, and in cases of complaint you will 
find us very fair in making adjustments. The 
Martin-Pratt Seed Co. gives no warranty, 
express or implied, as to description, quality, 
purity, productiveness or any other matter of 
any seeds, bulbs, or plants we send out, and 
will not be responsible in any way for the 
crop. 
Quality Seed 
with proper care 
produces 
Quality Plants 
Martin-Pratt strains of seeds will help you in producing profitable greenhouse plants 
such as are pictured here 
Quality Plants 
usually 
mean 
Profitable Sales 
