CHAS. 
SONDEREGGER 
President 
The roots of reliability 
and efficiency of a nur¬ 
sery must go through its 
managerial staff and 
down to those hands who 
are actively engaged in 
the production of what you 
may wish to plant. More 
than in any other kind 
of business quality of the 
finished product and your 
success depend upon the 
true experience of those 
who serve you in some 
way or other when you 
forward your order. On 
this page 1 wish to give 
you a glimpse into the 
interior of the Sondereg- 
ger organization in which 
I have worked since its 
founding in 1886. My ex¬ 
perience, and that of my 
four brothers, together 
with our carefully trained 
help is offered to you in 
this book in the form of 
trees, plants and seeds. 
I am convinced that it is 
a product unsurpassed in 
quality, hardiness and 
dependability. 
54 Years of Better, 
Hardier Trees . . 
Plants and Seeds 
ERNEST 
SONDEREGGER 
Mgr. Seed Dept. 
To build up an out¬ 
standing reputation for 
Sonderegger Seeds I have 
concentrated all my efforts 
in selecting, testing and 
shipping the best seed 
products on the market. 
Thirty-five years is the 
actual count of my time 
in the seed industry of 
which 1 have worked 28 
years in the Sonderegger 
concern. I assure you of 
good seeds, prompt service 
and good measure when 
your order comes to me. 
LEO 
SONDEREGGER 
Landscape Architect 
Individual landscape ar¬ 
chitecture is my job. I 
have been with the Son¬ 
deregger Nurseries for 20 
ears. Within that time 1 
ave made hundreds of 
plans, most of them for 
large' estates, city parks 
and cemeteries. My work 
is not of the mass produc¬ 
tion type. I make a thor¬ 
ough study of each proj¬ 
ect. Persons interested in 
strictly individual designs 
are invited to write me for 
further details. 
ARTHUR 
SONDEREGGER 
Propagator 
The ornamental plants 
or shrubs you receive 
under the Sonderegger 
trade mark have most 
probably passed through 
my hands. For a little 
over 25 years it has been 
my work to select and to 
start the growth of flow¬ 
ers and shrubs. I am 
employing what I con¬ 
sider the best of the time- 
tested methods, the results 
are extra hardiness, and 
splendid root formations of 
my plants. 
FRED 
SONDEREGGER 
Secretary-Treasurer 
I am describing to you 
within the following pages 
the trees and plants 
grown by the Sonderegger 
organization. Although 
many of my customers 
call my descriptions "un¬ 
derstatements," I still pre¬ 
fer to avoid any state¬ 
ment that cannot be 
backed up to the full ex¬ 
tent under normal condi¬ 
tions. Stripped of any 
and all exaggerations you 
can select from my de¬ 
scriptions trees and plants 
which will do well with 
you. And throughout the 
year I am here to answer 
at all times any request 
you may send me per¬ 
taining to the care of your 
trees and your garden. I 
shall give you my advice 
carefully and gladly. A 
purchase you make from 
Sonderegger's entitles you 
to the best of service, and 
I am here to see that you 
get it. My 28 years of 
active service in this bus¬ 
iness and the experience 
acquired within that time 
are part of the guarantee 
I can personally give you 
for prompt and careful 
handling of your order. 
Here ia a crew oi carefully trained men working on a stand^ oi very young cherry trees in the Sonderegger Nursery fields. Average of 
actual experience for the men in our fields is 19 years, and including apprentiMs or helpers the total average of the combined force is 
above 1$ years. Much could be said oi a nursery Held, but nothing could be of greater importance than the technical experience of the 
nunery men. A Sonderegger tree or shrub has been produced by trustworthy men, clean-cuts, taking pride in their profession, happy at 
their work. This is one field the machine age has net yet penetrated, every operation in a growing field is hand work, and many varieties 
require up to twenty operations before the tree becomes a finished, perfect specimen to be transferred to the customer. 
2 
Sonderegger Nurseries and Seed House, Beatrice, Nebraska 
