New Novelties for 1940 
Each year brings a new and bountiful crop of varieties on the market. 1940 is no 
exception. From the great multitude of varieties, representing the cream of the world's 
hybridizers, we select those which we think represent needed advancements in type, 
size, or color. 
For 1940 we have selected a number of varieties, of which we will be able to offer 
a few plants at originator’s prices. Our final list of new ones will be considerably 
longer than the one following. See them all in our gardens or at the shows. 
ZEPHYR {St. C.) Certificate of Merit at 
East Lansing with a score of 85.8 C. 
The general color effect is a rich cardi¬ 
nal red. The nicely formed flowers 
average six to seven inches in diameter. 
Substance rated as excellent. Stems are 
of medium length. Very abundant 
flowering habits. The bushes are free 
branching with a height of four feet 
apid a spread of four feet. The branches 
are slender to the base, but are rigid 
and erect, permitting cutting with long 
stems. The foliage is dark green. Plants 
do well in the open field with a mini¬ 
mum of care. We have found this to 
be the answer to a demand for a dark 
red cactus. It was greatly admired in 
a shadow box in the center of our prize 
winning display at Toledo, where it was 
shown as seedling December 15, 1938, 
Root $7.50, Plant $2.50 
ANGELUS In. C. (Parenica) A very large incurved cactus that will be a strong con¬ 
tender in the shows of the near future. Well-formed flowers on excellent stems. 
The color is deep blood red, shading to light lemon yellow at the base and at the 
tips. A very good grower and early bloomer. We have watched this one for 
three years and are confident of its ability to produce, and win. Plant $3.30 net 
AUTUMN BEAUTY I. D. (Wolfe) A desirable commercial flower of medium size. The 
general color effect is light autumn. Stems are good. Blooms keep well when cut, 
and they always leave an impression of neatness. A very early bloomer and one 
which produces many flowers throughout the season. Bushy habits of growth, and 
plants have good, heavy foliage. Certificate of Merit at East Lansing in 1939. 
We grew this one for two years with excellent results. Plant $1.50 
DEEP PURPLE F. D. (Stephenson-Ruschmohr) Claimed, by the introducer, to be the 
largest purple formal in commerce. Blooms are borne on stiff, erect stems, with 
flowers facing sideways. Foliage is dark, leathery, and insect resistant. This was 
one of the few large flowered dahlias to receive Certificates of Merit at both 
East Lansing and Storrs trial grounds. Plant $3.50 
EVENTIDE I. D. (Bissell) Deep violet purple. Fairly large flowers on good stems. 
Foliage is thick, leathery, and large. A seedling of Thos. A. Edison, but much 
earlier to bloom. This one will be popular with exhibitors, as it has quality and 
beauty. Certificate of Merit at East Lansing in 1938. Plant $3.50 
OUR 1940 INTRODUCTION 
ZEPHYR 
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