REPRESENTATIVE 
■'M' 
CORPORATION may spread itself over the whole 
Ji 
world and it may employ a hundred thousand men, but 
through his contact with one individual. This individual 
may be the information clerk in a branch office. If this 
r, ■ 
person is rude or inefficient, it will take a lot of kind¬ 
ness and efficiency to overcome the bad impression. 
Every member of an organization who, in any 
capacityj comes in contact with the public is a salesman, 
and the impression he makes is an advertisement, good 
or bad. 
It stakes a genius to make salesmen out of 100,000 
men * and women, but those of us who have smaller 
organizations should be able to accomplish this with¬ 
out “genius. 
'William Feather. 
Coui'tesy Chase Bag Co. Reprint from ‘‘Bagology’ 
1 ^' 
.•r ■ 
w. 
1 
