AND 6 REASONS WHY NAUGHTON'S IS 
LOWER 
PRICES 
and 
BIGGER 
VALUES 
THAN EVER BEFORE? 
X 
EVERY PLANT 
PROTECTED BY 
OUR 
TRIPLE 
GUARANTEE 
OF QUALITY.' 
I 
SPECIAL 
EARLY . 
ORDER J 
DISCOUNTSf^ 
I 
2 
EVERY PLANT 1 
DEPARTMENT 1 
OF 
AGRICULTURE i 
INSPECTED! j 
NAUGHTON'S PRICES CAN'T BE BEAT! 
A splendid growing season and unusually favorable market conditions— 
we've had them both—ctnd here's your opportunity to take advantage of them! 
'The stock that we offer you in this, our 1940 Spring catalog, is the best that 
we have ever offered during our 15 years of growing, and shipping nursery 
stock and it is priced lower than ever before! Study this catalog carefully. 
You will find it full of values that will amaze you. See our special Offers 
No. 1 and No. 97 on pages 16 and 17 and Offer No. 2 on the back cover. 
Look at Bargain Collections 18, W and C on page 4. We feel sure that no 
greater values in fine, high quality roses, evergreens, shrubs, bulbs and 
other nursery stock than these and the many other offers, collections, and 
individual items that you will find in this catalog have ever been offered 
before. Plan now to landscape and beautify your home, to develop your 
orchard, and to enjoy your own rose garden next season. It is not expensive 
when you buy your stock from the South's largest direct-by-mail nursery— 
Naughton Farms, Inc. 
INSPECT YOUR PLANTS AT OUR EXPENSE! 
In addition to our guarantee-tc-live, every plant listed in this catalog is 
protected by our Iron-Clad Triple Guarantee. We guarantee every plant that 
we sell tO' be; 
1. True to name and variety. 
2. Exactly as advertised. 
3. The kind of high grade stock that you have a right tO' expect. 
If for any reason any plants purchased from this catalog fail to live up to 
this guarantee, just notify us within five days of date you receive them and 
we will either send you other stock satisfactory to you or will refund your 
money in full. No warranty, or guarantee, either expressed or implied, other 
than the above Triple Guarantee and our guarantee that all stock will live, 
applies to any stock purchased from this catalog. It is mutually agreed that 
we shall not at any time be held responsible for any amount greater than 
the purchase price of the stock. 
THESE DISCOUNTS 
... idtce Mfi to f 5 % 
For best results, roses, shrubs, and other nursery stock should be planted 
as early as possible in the spring. As a special inducement to early planting 
we offer you the following early order discounts if your order is accompanied 
by remittance in full. Order now, take the discount, and we will ship your 
plants later if you desire—just advise us when you want your plants shipped 
djiignci iithn - 'll—tn | and we will make shipment at that time. 
15% DISCOUNT BEFORE JANUARY 20th! if you send your order 
before January 20th you may discount all prices in this catalog 15%. 
10% DISCOUNT BEFORE FEBRUARY 10th! if you send your order 
before February 10th you may discount all prices in this catalog 10%. 
5% DISCOUNT BEFORE MARCH 1st! if you send your order before 
March 1st you may discount all prices in this catalog 5%. 
NO DISCOUNTS ALLOWED AFTER MARCH 1st! 
No Discount Allowed Unless You Send Cash in Full with Your Order! 
C. O. D. ORDERS: We will make C. O. D. shipments if you wish. However, we 
do not allow any discount from price quoted herein on C. O. D. orders. 
YOU GET ONLY HEALTHY PLANTS! 
Every plant in all of our nurseries 
in Ellis, Van Zandt, and Smith coun¬ 
ties in Texas, in our greenhouses, 
lath houses, and on our grounds is 
inspected and approved each year by 
inspectors from the Texas Department 
of Agriculture. We comply with the 
laws of all other states in transport¬ 
ing our nursery stock. You can read¬ 
ily see that when you buy from 
Naughton you get only disease-free 
plants — the best that can be grown! 
fTA-R or TCXAM 
nEPARTMENTOF ^AGRICULTURE 
OmaAL NUKSCRV IMIVECTION CCRTmCATt 
mm ■ TO coti rr twattm* _ MUAStmr iTocK . 
...MAUaMTOM rAAMS .. 
... 
TMB cunnrATv • roio Arm narmnsA 1.1* ^0 
Mi l l L - _ 
WIN A CASH PRIZE IN NAUGHTON’S HOME 
