•VO SEND YOUR ORDER 
■VO NAUDHTDN FARMS' 
AMERICA'S FASTEST GROWING NURSERY! 
FREE DELIVERY TO YOUR DOOR! 
We pay the postage on. every plant and collection of plants listed in this 
catalog except Special Offers No. 1 and No. 97 shown on pages 16 and 17, 
and No. 2 shown on the back cover. (These three offers are shipped to you 
express collect.) This one service alone frequently saves as much as 25% on 
small orders and from 5% to 10% on larger orders. 
^uoMnUed jla £ke! 
ORDER ON OR BEFORE APRIL 25, 1940 
WE PAY 
THE 
POSTAGE! 
Every plant that you order from this catalog is GUARANTEED TO LIVE. 
No matter what the cause may be— WHETHER FREEZE, DROUGHT. FLOOD OR 
STORM —we will positively REPLACE FREE OF CHARGE any or all plants 
that fail to live. Think of it! You can landscape your home, you can plant 
your orchard, you can enjoy your own rose garden with absolutely no risk 
of loss. If any of your plants die— WE REPLACE THEM FREE! Remember —all 
you have to do to get this GUARANTEE-TO-LIVE is be sure that we receive 
your order on or before April 25, 1940, and that you notify us of any plants 
that fail to live on or before June 1, 1940. Take advantage of this amazing 
offer. Send for your roses, shrubs, evergreens, and bulbs at once. We will 
ship your plants at any time you say, so why not order now—telling us 
when you want your plants delivered—and get NAUGHTON'S GUARANTEED- 
TO-LIVE PLANTS! 
HERE'S MY PERSONAL MESSAGE TO YOU! 
Dear Customers and Friends: 
Fifteen years ago last June when I first started in business my father 
said to me, "Joe, if you want to succeed in business, make it worth .while 
for people to trade with you." Since that day I have done everything in my 
power to make it worth while for you folks to give me your business by 
shipping only the highest quality stock obtainable, by rendering the quickest 
possible service, and by treating each individual customer as if the entire 
success of my business depended upon his satisfaction. 
Each year for the past fifteen years increasing numbers of customers 
throughout the world have purchased from this catalog, and—because they 
received fine stock and unusual values—they have become satisfied customers 
and friends. Last year more than 250,000' people, thousands of them customers 
over periods of several years, purchased more than 3,500,000 roses and other 
plants from Naughton Farms. 
The very fact that more than 250,000 customers HAVE bought stock from 
me, HAVE been satisfied with the stock that they received, and HAVE bought 
from me again and again, means that the quality of my stock MUST be good 
—that my prices must be RIGHT! I am able to offer you the finest roses and 
nursery stock at rock-bottom prices only because I am one of the largest 
growers and shippers in the United States and because I sell direct-to-you- 
by-mail instead of through salesmen, dealers, jobbers, agents, chain stores, 
and other expensive methods of selling. 
I try to maintain the fastest service of any nursery in the country. All of 
my roses and other stock are shipped to you directly from my own nurseries 
located right where the stock is grown. 
Today I own and personally oversee Naughton Forms, Inc., the Southwest's 
largest mail order nursery, and one of the leading nurseries of the entire 
United States. Let me assure you that if anything you buy from Naughton 
Farms does not fulfill the TRIPLE GUARANTEE or does not come up to your 
expectations in every way you may immediately return the stock at m-y ex¬ 
pense and I will refund the full purchase price to you. 
Let me ask you to be the judge! Where else can you go to get disease-free 
Department of Agriculture inspected plants, all guaranteed to satisfy you or 
your money back, all guaranteed to live, and all backed by a 15-year reputa¬ 
tion for square dealing at anywhere near the prices that you will find in 
this catalog? Why not place an order with me this season and give me an 
opportunity to prove all that I have said? If you do, I am sure you will become 
another satisfied customer of Naughton Farms, Inc. 
Sincerely yours, 
JOE A. NAUGHTON, President. 
EVERY Pt/INT 
GUARANTEED 
TO 
LIVE! 
JOE A. NAUGHTON 
CONTEST [ 
SEE PACES 16AND 
IT FOR DETAILS 
