SINCE 1880—60 years—^Reuter has earnestly strived to give his friends and 
customers better seeds. It was in 1880 that Chris. Reuter, a young man of 20, 
founded this business. He w'as born and reared on a small truck and dairy 
farm, and realized soon after starting in business the need of higher quality 
and more productive seeds. The practical and wide experience he gained over 
a period of many years has served this firm well. 
The founder conducted the business until 1910, when his son, Louis B. 
Reuter, took charge and carried on with the same high ideals of integrity and 
honesty that were so deeply instilled in his father. The son’s early training in 
the business from a boy enabled him to enjoy a knowledge of seed-breeding, 
growing and distribution equalled by few seedsmen in America. 
Peter D. Nielsen is our Secretary and Treasurer, and has been with this firm 
for more than 20 years. He was born and educated in Denmark. He is in 
charge of our Flower Seed and Bulb Departments because he has devoted 29 
years to the growing and breeding of flower seeds. Flower lovers and profes¬ 
sional gardeners enjoy to discuss with him their garden problems. 
PERSONAL SERVICE 
Reuter insists on fast, personal service on every inquiry or order, big or 
small—speed from the time your order or letter reaches us to the time your 
order or answer is sent you. No order is too small, no inquiry is too insigni¬ 
ficant, for Reuter to give it his personal attention. We invite and like the 
thousands of letters you send in every year. We will promptly answer you 
always in an intelligent and valuable way that you will like. As a customer 
you are always an individual with Reuter. We have built up a big, happy, 
close-working, loyal organization devoted 100% to serve you better—and we do. 
You will like the friendly service that has made for us thousands of customer- 
friends. The desire to serve is one of the reasons back of Reuter’s reputation 
for undisputed seed leadership in the South. Reuter enjoys a nation-wide repu¬ 
tation for honest merchandising, built up firmly on the principles of offering 
only pre-tested seeds of unsurpassed excellence. A spirit of fairness and in¬ 
tegrity dominates every transaction. 
When you mail your order to Reuter you can do so with absolute confidence. 
You will receive promptly the seeds, bulbs, plants' or other items that you 
order, and everything will be exactly as it is described in this catalog. You are 
secure in the knowledge that you are buying from the largest and most com¬ 
pletely equipped seed house in the South, and one of the most outstanding seed 
firms in America. 
Our new customers, w^e confidently feel, will be sure to endorse this sixty- 
year-old policy of reliability with the same enthusiasm. 
WE INVITE YOU TO VISIT US! 
When you come to New Orleans—America’s most interesting city—be sure 
to visit us. Reuter is located at 320 North Carrollton Ave., and it is easy 
to find this mammoth seed institution. Reuter will be glad to show you 
through his big modern seed house, and you will be delighted to see how prop¬ 
erly and quickly your orders are filled. 
REUTER'S SEEDS 
ARE PRE-TESTED 
Reuter operates and maintains in his own building the most 
modern Seed Laboratory of any seed firm in the entire South. 
Tests are made of every lot of seed under the personal super¬ 
vision of Mayme Dworak Fasting, who is recognized as one 
of the rpost thorough and qualified graduate Seed Analysts in 
America. Germination tests are conducted according to the 
rigid rules and regulations set down by the United States De¬ 
partment of Agriculture and various State Seed Laboratories. 
Every care and precaution is exercised to insure seeds of the 
highest vitality. Samples which fail to meet Reuter’s exacting 
requirements are rejected. Customers may depend upon Reu¬ 
ter's Seeds to produce sturdy, vigorous seedlings. 
Mayme Dworak Fasting, a graduate Seed Analyst, formerly with the 
United States Department of Agriculture, is in charge of our modern 
Seed Laboratory. Should you desire further information about any farm 
crops, maybe Mrs. Fasting can be of assistance to you because she has 
made a life’s study of grass and field seed crops. 
Testing Reuter's Seeds 
LOUIS B. REUTER 
President 
Secretary and 
Treasurer 
A Mammoth Seed Institution 
1 
REUTER SEED CO,. Inc., New Orleans 
