DigI^Buno 
PUBLISHED BY 
WAYLAND DAHLIA GARDENS 
E.R.Ryno. Prop. 
Wayland, Michigan 
SEASON OF 1940 
When we hear people kicking’ about 
business conditions we sometimes 
think that it might help considerably 
if a lot of fellows would swap their 
wristwatches for alarm clocks. Our 
business has been steadily growing 
all through the depression but we 
have devoted our entire time and 
thought to our work in order that 
we might be able to meet the re¬ 
quirements of changing conditions 
instead of getting eaught as a great 
many people were when the depres¬ 
sion started. I know business might 
have been .better in many ways and 
I really believe that the tax burden 
is becoming heavier than it should 
be, but on the other hand we must 
all admit that money is easy, labor 
is plentiful and there is no excuse 
for anyone not being able to handle 
all the business he can get. The 
getting is always a matter of hard 
work and lots of it even when busi¬ 
ness is flush and naturally competi¬ 
tion keenest. 
There are times when a man’s 
attitude toward his business should 
be not what he can get out of it but 
rather, what he can make out of it, 
and it looks to me as if the making 
is largely a matter of our own effoit. 
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At the time we are writing this 
a European war is very imminent. 
Even if the matter is settled now, 
I think sooner or later some of the 
dictators will have to be spanked, 
but at any rate I do not think a 
European war would affect the seed 
or nursery trade to any noticeable 
extent. As a matter of fact, such a 
war might help American growers 
because it would make it necessary 
for us to produce at home the many 
seeds, plants, bulbs, etc., which are 
now being imported from Europe. 
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Each year when our clumps are 
divided all roots which are less than 
3 inches in length are sorted out for 
use in our “Special Sets of Foui” 
dahlias, which are offered to our 
customers at a very special price. 
Each of these sets comprises one 
root of each Art, Ball, Cactus and 
Decorative type, stamped A, B, C. 
and D, to indicate type of bloom, 
and in four different colors. While 
the roots are smaller than our regu¬ 
lar stock, every^ one of them will be 
plump, fully matured and with a 
good eye so it will be sure to make 
a strong husky plant. These are 
packed in one wiapper with label 
indicating contents and enclosed in 
a strong set-up box, size 
5 inches, with cultural direction.s 
included, the complete package 
weighing less than 8 ounces so it 
will go as third class mail for 4c to 
any part of the. United States. We 
supply these sets in units of 25, 5O' 
or 100 at a special piice of 10c each, 
or will mail them direct to your 
customers at 14c per set. 
This is a very rapid seller at 49c, 
and makes one of the best special 
offers you ever made, either in your 
regular catalog or in a mid-season 
follow-up or in ladio advertising, 
because it is really a bigger value 
than you could possibly offer in the 
regular way for much less than 
double the price. Remember the 
stock is first grade in eveiy way 
except that it is a little smaller than 
regular stock, which is necessary to 
get in at the lower postage rate. 
means 
to you 
Iff 
• • • 
Collections Varieties 
BLUE LABEL 
Six fine Dahlias in each box 
iWhile our new line of boxed 
dahlia collections is intended prim¬ 
arily for counter trade, we see no 
reason why these boxes would not 
appeal to the mail order customer. 
Each collection comprises six fine 
dahlias in a perfectly balanced range 
of colors and weigh approximately 
one pound each. If offered in a mail 
order catalog at the legular retail 
price we think you would be justi¬ 
fied in asking that the customer add 
the mailing charges if ordered sep¬ 
arately but if ordered with other 
goods the extia postage would then 
be such a small amount that you 
could afford to offer them postpaid 
at the regular price and still make 
a good profit. 
We can supply a mat of the above 
cut for use in local newspaper adver¬ 
tising or in your catalog or broad¬ 
side, and detailed list of varieties 
included in each of the nine collec- 
tionsi will be ready after digging time 
in October when allotments of stock 
for this purpose will be made. 
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Most of the customers who receive 
the General Trade Edition of our 
Bulletin sell their stock through their 
catalogs. We believe our list will 
provide them with a complete lino 
of standard popular priced varieties 
most suitable for catalog trade and 
we will be glad to give any further 
information regarding any of these 
varieties at any time. 
