STANDARD FARM SEEDS 
CHAS. LE CLUYSE 
PRESIDENT 
Fcnrmers all over the 
country plant our 
Farm Seeds every 
year because they get 
good, dependable 
yields from Standard 
Seeds, and save from 
one-third to one-half 
on their seed cost. 
That's real saving, isn't 
it? Naturally, you won¬ 
der how this is possi¬ 
ble, and you have a 
right to know. There 
are two reasons: First, we keep our overhead 
down to bedrock. Second, we are satisfied 
with small profits on large volume sales. In 
selling direct to planters, eliminating all mid¬ 
dlemen, salesmen, commissions and usual sell¬ 
ing expenses, we add very little to actual cost 
in making our prices—^just enough to cover our 
imited expense in selling by mail, and a small 
protit. Planters from all over the country write 
us of their great suc¬ 
cess with our seeds, 
and the money we 
save them. Our mail¬ 
ing list has been built 
up largely by satisfied 
customers—who tell 
their neighbors about 
us, and they in turn 
write for our prices. 
A. J. SEDLOCK 
SEC'Y-TREAS. 
