Dig I'Diino 
PUBLISHED BY 
WAYLAND DAHLIA GARDENS 
E.R.Ryno. Prop. 
WAYLAND, Michigan 
SEASON OF 1940 
This edition of DIG & DUG is 
intended primarily for Retail Seed 
and Nursery stores, Florists and 
Department stores, and those who 
want a fast selling popular priced 
line of Dahlias for over-the-counter 
trade. Those iwho sell through cata¬ 
logs, as well as those who buy 
dahlias in bulk for growing either 
roots or cut flowers, should send for 
our General Trade Edition, in which 
are listed nearly all the standard 
garden, cut flower and exhibition 
varieties available in quantities suf¬ 
ficient for the wholesale trade. 
In making up the line of Boxed 
Dahlia Collections presented in this 
Bulletin we have tried to give our 
dealers not only a line of merchan¬ 
dise that would enable them to com¬ 
pete with the Dime stores, but also 
a line that could be offered with full 
assurance that the stock is absolutely 
of the highest grade and sure to 
please even that exacting type of 
customer “who has gone through 
life demanding to see the manager.” 
To build up a stock sufficient to 
make this line possible has taken a 
lot of time and money, and now that 
we are ready to release nine differ¬ 
ent collections to our dealers, we 
feel that we can go to them and tell 
them frankly that it is our belief 
that never before have they had the 
opportunity to take on a line of 
goods that could compare with it for 
selling powers. 
Those of you who have happened 
into the Dime stores in the spring 
have no doubt seen dahlias going 
out as fast as they could be handed 
over the counter—roots perhaps of 
doubtful origin, packed in gaudily 
colored cartons, selling like hotcakes 
at a dime a throw. 
Now we are offering you dahlias 
packed six good roots of known 
origin, known quality and known 
value in an attractive box to sell at 
50c a box—only 8 l-3c a root or 
1 2,-3c less than the Dime store price. 
Each collection presents a perfect¬ 
ly balanced range of forms and 
colors, and every sale you make is 
going to make you a friend, who, if 
he doesn’t take the entire line this 
year, is pretty certain to come back 
for the rest of it next year. 
We ask you to consider this line 
of Boxed Dahlia Collections, note the 
list of varieties included in each col¬ 
lection as shown on pages 4 and 5, 
and note our Special Introductory 
Offer on page 6. 
Each of these collections has a 
uniform selling price of 50c per box, 
and is sold to the dealer at a uni¬ 
form price of $3. per carton of 12 
boxes. This gives you 25c profit on 
each box, instead of a nickel on each 
sale as the Dime store makes. 
This bulletin is being mailed to 
nearly all the retail seed dealers in 
the United States. We are prepared 
to take on only one thousand of 
these dealers this spring and to avoid 
disappointment we suggest that you 
get your order in without delay. 
Remember dahlias are a specialty 
crop and when present stock is 
exhausted more roots will not be 
available until another season’s crop 
is harvested. Practically every one 
of our customers of last year has 
already got his order in for this 
season and many of those who got 
a trial order last year, have sent 
their initial orders for from one 
hundred to three hundred boxes for 
this season. 
W 
means 
f 
to you 
Iff 
• • • 
Collections <w Varieties 
BLUE LABEL 
Six fine Dahlias in each box 
Mat of above cut for newspaper 
ad is supplied without charge with 
your initial order. 
We are giving on the front page 
a suggested arrangement of boxes 
and dealer helps we send you with 
your initial order. The boxes them¬ 
selves will attract attention in any 
window or on any counter but their 
eye-appeal is greatly augmented by 
the colored display easel and window 
posters we supply you. 
Note that the price is strongly 
displayed and you can be certain 
that if these boxes are placed where 
people can see them and know that 
they are being offered at this re¬ 
markably low price they will surely 
want to know more about them. 
Each box states plainly the names 
of the varieties contained and type 
and color of each variety so custo¬ 
mers can make selections easily and 
without any great sales effort on 
your part. 
We want you to try this line this 
year and be convinced that it will 
outsell any packaged article in your 
store. 
Remember we stand back of every 
root we put out and guarantee all 
stock in these boxes to be SURE TO 
GROW, FREE FROM DISEASE 
AND TRUE TO NAME. 
