APPLETON’S JOURNAL. 
A MONTHLY MISCELLANY OF POPULAR LITERATURE. 
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TWENTY-FIVE CENTS PER NUMBER. THREE DOLLARS PER ,'ANNUM. 
Appletoh's Journal is now published monthly ; it is devoted to popular literature and all matters of taste 
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of travel and adventure ; scientific and industrial articles, written in a graphic and popular style. In brief, 
the aim is to be comprehensive, including in its plan all branches of literature and all themes of interest to 
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THE ART JOURNAL. 
An Internationa Gallery of Paintings, 
BY DISTINGUISHED ARTISTS OF] EUROPE AND AMERICA 
With Illustrated Papers in the Various Branches of Art. 
The Art .Journal is a monthly publication, quarto size, superbly illustrated aud printed, and sp daily 
devoted to the world of Art—Painting. Sculpture, Architecture, Decoration, Engraving, Etching, Enameling, 
aud Designing in all its branches—having in view the double purpose of supplying a complete illustrated record 
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is richly and abundantly illustrated on both steel and wood, and no pains are spared to render this “Art 
Journal'' the most valuable publication of the kind in the world. It contains the steel Plates aud Illustrations 
of the London Art Journal, a publication of world-wide fame (tha exclusive right of which, for Canada and 
the Uuited States, has been purchased by the publishers); with extensive additions devoted principally to American Art 
and American topics. Published monthly. Sold only by subscription. Price 75 Cents per Number ; $9.00 per Annum, 
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THE APPLETONS’ GREAT WORK. 
PRODUCED AT A COST OF OVER $500 000. 
THE MEN, WOMEN AND CHILDREN ENGACED IN 
MAKING THE AMERICAN CYCLOPAEDIA. 
From the Wsw York Evening Post, June 24, 187S. 
A literary work, in sixteen royal octave volumes, which haa 
engaged the services of two editors in chief, six associate 
editors, twenty-four revisers, and more than live hundred con¬ 
tributors, has occupied three years in preparation, has, even 
before completion, secured forty odd thousand subscribers, tne 
subscription price of which Is more than $4,000,000, while the 
last volume is still iu press, is an object of more than ordinary- 
interest. 
Tf the returns from such a work are large, the outlay islarge 
too. Every page of printed matter means from $10 to $50 to 
the writer of it: so that the average cost of preparing the 
inarm script or each volume is no less than $24,000. To this 
must be added $ 6,000 as the average cost of the illustrations. 
Before the printer sees the book it has cost the publishers 
$30,000. The cost of type-setting and of stereotype and elec¬ 
trotype plates is about $o, 00 o peT volume : that of printing, 
&c. $ 11,100 per volume. The cost of binding depends, of 
course, upon the kind of material used; about, one-eighth of 
the copies sold are bound in cloth, about two-eighths iu 
leather, and about flve-elghthsin half morocco. In Ailing the 
orders already received nearly three million pounds of paper 
have been used ; and in type-setting, printing and binding 
more than seven hundred men, women, boys and girls are 
employed. » 
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APPLETON’S AMERICAN CYCL0P/EDIA. 
NOW COMPLETE IN SIXTEEN VOLUMES. 
Illustrated with Several Thousand Maps and Engravings. 
The very best selection that coul 1 be made for a Christmas 
or New Year's Gift. It is a peculiarly appropriate and ad¬ 
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From church members to ministers, 
.... 
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From citizens to school libraries. 
From artisans to their foreman. 
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As a wedding or birthday present. 
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It is as noble and handsome an ornament as a piece of plate, 
and far more useful; it is choice, elegant, dignified, appro¬ 
priate, and of lasting benefit, to the recipient. 
THE AMERICAN CYCLOPAEDIA is now complete iu Bix 
teen handsome octavo volumes. It is a library In itself, at 
fording a lull survey and summary ol every subject in science, 
art, history, philosophy, industry, belles-lettres—a thorough 
and exhaustive Dictionary of General Knowledge, and a 
work indispensable to lawyers, merchants, manufacturers, 
statesmen, men ofletters, aud students of every grade. 
THE BEST CYCLOPAEDIA EVER PUBLISHED, one that 
will supercede all others, is now offered to the public at a 
very moderate price, considering the immense cost to the 
publishers of producing the work. Everyone that reads, 
everyone that mingles In society, indeed every intelligent 
adult, needs a Cyclopaedia for constant reference. Just 
think 1 A saving of ten cents per day, tl.e price of a cigar, or 
many other expenditures for luxuries or frivolities of a like 
amount, would pay for a complete set of the Cyclopsedxa by 
bi-monthly subscription. Theu there will be something sub¬ 
stantial saved, and a storehouse of knowledge, indeed a nni- 
versal library iu itself, secured, with but little effort or sacri¬ 
fice. The cost of this work to the publishers, exclusive of 
paper, printing, and binding exceeds $500,000. The cost to 
subscribers is less than ONE CENT per page. 
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Specimen pages sent gratis on application to the publishers. 
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