APPLETON’S JOURNAL 
A MONTHLY MISCELLANY OP POPULAR LITERATURE. 
NEW SERIES. 
TWENTY-FIVE CENTS PER NUMBER. 
THREE DOLLARS PER ANNUM. 
Appleton's Journal is now published monthly ; it is devoted to popular literature and all matters of Lisle 
ind general culture—published at a price to bring it within the reach of all classes. It contains superior fic¬ 
tion, in the form of serials and short stories ; papers graphically descriptive of picturesque places: articles 
upon men of note, and upon the habits of different peoples ; essays upon household and social topics ; articles 
of travel and adventure ; scientific and industrial articles, written in a graphic and popular style. In brief, 
the aim is to he comprehensive, including in its plan all branches of literature and all tliemos ol interest to 
intelligent readers. Each number is illustrated. 
Terms : Three dollars per annum, postage prepaid to all subscribers In (he United States ; or Twenty-five 
Cents per number. A Club of Four Yearly Subscriptions will entitle the sender to an extra subscription gratis; 
that is, live copies will be sent to one address for twelve dollars. For $7.‘20, Appleton's Journal and This 
Popular Science Monthly (full price eight dollars), postage prepaid. 
THE ART JOURNAL. 
Ait International Gallery of Paintings, 
BY DISTINGUISHED ARTISTS OF EUROPE AND AMERICA; 
With Illustrated Papers in the Various Branches op Art. 
The Art Journal is a monthly publication, quarto 'size, superbly illustrated and printed, and specially 
devoted to the world of Art—Painting. Sculpture, Architecture, Decoration, Engraving, Etching, Enameling, 
and Designing in all its branches—It viug in view the double purpose of supplying a complete illustrated record 
of progress in the Arts, end of affording a means for a cultivation of Art-taste among the people. Each number 
is richly and abundantly illustrated on both steel and wood, and in pains are spared to render this “Art 
Journal” the most valuable publication of the kind in the world. It contains the steel Plates and Illustrations 
of the London Art Journal, a publication of world-wide fame (tho'eglusive right of which, for Canada and 
the United States, has b-en purchased by the publishers); with extensive additions devoted principally to American Art. 
and American topics. Published monthly. Sold only by subscription. Price 75 Ctnts per Number ; $9.00 per Annum, 
postage prepaid. 
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THE APPLETONS’ GREAT WORK. 
PRODUCED AT A COST OF OYER $500,000. 
THE MEN, WOMEN AND CHILDREN ENGAGED IN 
MAKING THE AMERICAN CYCLOPH2D1A. 
From the JVew York Evening Post , June 24, 1878. 
A literary work, in sixteen royal octave volumes, which has 
engaged llie services of two editors In chief, six associate 
editors t wenty-fonr revisers, and more than five hundred con¬ 
tributors. lias occupied thiee years in preparation, has, even 
before i ornpleiion, secured forty odd thousand subscribers, tue 
su h acripllou price of which is more than $4,000,000, while the 
last, volume is still In press, is an object ol more Ulan ordinary 
interest. 
I f the returns from such a work are large, tire outlay is large 
too. Every page of printed matter means from $10 to $50 to 
the writer of it; so that, the average cost of preparing the 
mauuscrlot of each volume is no less than $24,000. To this 
must be added $ 6,000 as the average cost, of the illustrations. 
Before' 'lie printer sees the hook it lias cost the publishers 
$30,000. The cost of type-setting and of sleriotype and elec¬ 
trotype plates is about $6,000 per volume : Unit of printing", 
&e„ $ii,too per volume. The cost, of binding depends, of 
course, upon the kind of material iiseil^ about one-eighth of 
the copies sold are bound in cloth, about two-eighths in 
leather, and about live-eighths in half morocco. In lining Hie 
orders already received nearly three million pounds of paper 
have been used ; and in ti pe-setting, printing and binding 
more Ilian seven bundled men, women, boys and girls are 
employed. 
APPLETON’S AMERICAN CYCL0P/EDIA. 
NOW COMPLETE IN SIXTEEN VOLUMES. 
Illustrated with Several Thousand Maps and Engravings. 
The very best selection that coutl be made for a Christmas 
or New Year’s Gilt. It is a, peculiarly appropriate and ad¬ 
mirable presentation taken in the following cases : 
From church members to ministers, 
Prt.ni Midday school lonelier? in their smj'eruiiendeuts. 
Emm .'-TTrio tit.-.iT - . •w>"waMjK9nB>Mw») 
From ciu/.ciis to -cool libraries. 
From arils us to ilieir foreman. 
From a parent to a child. 
As a wedding or birthday present. 
From any person to a ll'iimd. 
it is as noble and handsome an ornament as a. piece of plate, 
and iitr more useful; It is choice, elegant, dignified, appro¬ 
priate, and of lasting benefit to the recipient. 
THE AMERICAN CYCLOPAEDIA is now complete In six 
teen handsome octavo volumes. It is a library in itself, af- 
iordingajuli survey and sum mary pi every .subject in science, 
art, history "Jiiniosopliyr indtfSny, hches-lettres—a thorough 
and exhaustive Dictionary ol‘ General Knowledge, and a 
work indispensable to lawyers, merchants, manufacturers, 
statesmen, men of letters, and students of every grade. 
THE BEST CYCLOPAEDIA EVER PUBLISHED, one that 
will supercede alt others, is uow offered to the public at a 
very moderate price, considering the Immense cost to the 
publishers of producing the work. Everyone that reads, 
everyone that mingles in society, indeed every intelligent 
adult, needs a Cyclopaedia for constant reference. Just 
think I A saving of ten cents per day,, the price of a cigar, or 
many other expenditures for luxuries or frivolities of a like 
amount, would pay for a complete set of the Cyclopaidta by 
bi-monthly substtiptiou. Then there will be something sub¬ 
stantial saved, and a storehouse of knowledge, Indeed a uni¬ 
versal library in Itself, secured, with but little effort or sacri¬ 
fice. The cost- of this work to the publishers, exclusive of 
paper, printing, and binding exceeds $soo,ouo. The cost to 
Subscribers is less than ONE CENT per page. 
PRICE AND STYLE OF BINDING. 
In extra cloth, per vo!.$ g oo 
In library leather, per vol. q oo 
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In half Russia, per voi. ... g 00 
la full Russia, per vol... 10 00 
In full morocco, antique, gilt edges, per voi. 10 00 
Persons wishing to subscribe can receive the whole set at one 
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warding their address to 
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Nos. 549 AND 551 BROADWAY, NEW YORK. 
Specimen pages sent gratis on application to the publishers. 
