"To 0^ut ^a6tomot6 
May we again express our sincere thanks to you for your patronage. For many 
years we have been proud to serve you, endeavoring each successive season to 
improve each variety of melons so that our customers would always be sure of 
QUALITY seed. It is with a great deal of pleasure that we send you this 1940 
catalog, feeling confident that you will be more than pleased with your crop 
grown from our seed, regardless of the variety you may plant. 
- . . * OUR MOTTO: 
“Quality, Service and a Square Deal to All” 
QUALITY — Our desire is to make “QUALITY” the first consideration; next to make 
our prices as low as good Seed can be sold; our policy has always been, the 
best is not quite good enough. 
SERVICE — Seed will be shipped same day order is received. 
1 ■ ** 
SQUARE DEAL TO ALL—Your order, either large pr small, -will be appreciated, 
receive PROMPT ATTENTION and filled froin select hand-cut seed. 
• ■ * • * * " ' \ 
While we do not claim to have the only good seejd on 'the market, we do claim 
that THERE IS NONE BETTER THAN THE GRADE WE OFFER. 
. \ 
CO-OPERATION 
We want to supply growers who appreciate good seed. If after ordering from us 
you have any cause for complaint, write us fully at once. Just criticism is an aid 
to improvement and satisfied customers are our pride. 
WHY NOT BUY ROCKY FORD CANTALOUPE SEED 
AT ROCKY FORD, 
The Rocky Ford district produces and supplies more than 90 per cent of the canta- ' 
loupe seed in the entire country. Practically all of the cantaloupe seed handled 
by the seed trade is secured either directly or indirectly from this distrfct. There¬ 
fore would it not be good business policy to buy your Cantaloupe Seed direct from 
Rocky Ford, and direct from the producers before it passes through so many hands? 
Please think this over and give us a trial order. . . 
HELPFUL SUGGESTIONS 
We are at all times willing to offer any assistance in our power regarding 
culture, best varieties for your district, etc., if you will explain your climatical 
and market conditions, also average growing season. Do not hesitate writing 
us for information. 
REFERENCES 
The Rocky Ford National Bank, any business firm of Rocky Ford, the Packer Pro¬ 
duce Mercantile Agency (The Red Book) of Kansas City, Missouri; The Produce 
Reporter. Company (The Blue Book) of Chicago, Illinois; also Dun and Bradstreet 
of Denver, Colorado. 
