NOVELTIES AND OTHER FLOWERS OF NOTE 
Ipomoca “Heavenly Blue 
IPOMOEA “Heavenly Blue 
(Clark’s Early-Flowering Strain) 
The beautiful sky blue of the Heavenly Blue Morning Glory is unques¬ 
tionably one of the loveliest shades in any flower, a beautiful sky blue 
color which shades at the center to a golden throat. Being a tender annual, 
seed should not be sown outdoors until late in spring, and then best results 
can be obtained by planting in a dry, sandy location where they will 
receive as little water as possible, and unless heavy foliage is required, 
no fertilizer should be used. Seed may be started early indoors, but if so, 
should be planted in individual pots as Ipomoeas do not transplant readily. 
Tr. Pkt.15c Oz.65c Vi lb.S2.00 Lb.$6.00 
SCABIOSA, IMPERIAL GIANTS 
"Blue Moon (Boelgcr) 
(Introducer’s Description) 
The flower form is as dif¬ 
ferent from the existent 
Scabiosa varieties as Nas¬ 
turtium Golden Gleam is 
different from the old sin¬ 
gles, or the Dahlia Flow¬ 
ered Zinnia differs from 
old Zinnia types. Instead 
of a flower composed of a 
few rows of broad petals 
surmounted by a flat pin- 
cushion-like top of small 
petals, this new type has 
flowers composed entirely 
of broad, heavy, wavy 
petals, eliminating the pin¬ 
cushion center entirely. In 
other words, the flower is 
literally fully double. Because of this complete doubleness, the flowers are, 
of course, extremely large and deep, 2% inches across and 2 to 2% inches 
deep, about the shape of an old-fashioned beehive. The color is a rich 
deep lavender-blue, a shade which maintains its effectiveness indoors or 
out. Plants are extremely upright growing, tall 42 to 48 inches in height 
as grown on our ranches and the long, heavy yet wiry stems hold the 
flowers proudly erect, completely eliminating the weak necks which are a 
fault of older types. "Blue Moon" is an ideal cutting type, because of the 
stem length, fully 27 inches even when field grown, and especially 
because the large beautifully shaped flowers are a luscious shade of 
deep lavender-blue so hard to find in annual flowers. 
Tr. Pkt.35c Vi oz.60c Oz.$2.00 
SCABIOSA “Peace” 
All-America (1940) Winner of Honorable Mention 
Pure white, Large-Flowered Medium Dwarf. The delightful flowers are 
1 p 2 to 2 inches across, of perfect form, almost spherical in shape; pure 
white without any tinge of pink or mauve. Sturdy, vigorous, 2-ft. plants. 
Tr. Pkt.25c 
NIEREMBERGIA COERULEA 
(Hipj jomanica) 
With the possible exception of Zinnia Linearis, it will outbloom any 
flower. It starts flowering when the plants are only about 2 inches tall, 
that is about 15 weeks after the seed is sown, and keeps on right up 
until the heavy frosts of late fall. It is at all times neat and tidy looking, 
the young flowers coming and covering the older flowers and seed pods. 
The lovely lavender-blue shade, heightened by a touch of yellow in the 
center, is most charming. Plants are definitely dwarf, compact—stream¬ 
lined, if you will—and not over 5 or 6 inches tall, and with a spread of 
only 8 to 10 inches. Foliage is light gray-green, very inconspicuous, and 
there are literally dozens of flowers in bloom at a time throughout the 
summer. 
Tr. Pkt.50c 1/16 oz.$3.00 Vb oz .$5.50 
ZINNIA. LILLIPUT "Black Ruby” 
All-America (1940) 
Winner of 
Bronze Medal 
A new color in Lilliputs— 
deep rich maroon. Ah ex¬ 
tremely deep shade but by 
no means dull, for the vel¬ 
vety petal texture gives it 
a very rich appearance. 
Double flowers 1 to 1 Vi 
inches in diameter and the 
same in depth. Borne on 
very long, straight, wiry 
stems so highly prized for 
cutting. Plants form erect 
bushes 2 feet tall, about 
1 Vz feet wide. 
25c 
ZINNIA Howard s New Giant Crested 
(See colored illustration on back cover) 
Aside from their value as a garden annual they are an exquisite subject 
for florists' use. Cut blooms last a full week and sell on sight. Comes 
about 70% true. Tr. Pkt.. . . 35c I /8 0z...65c Vi oz.. . $1.00 Oz.. . .$3.50 
Tt. Pkt. 
44 
New Scabiosa "Blue Moon” 
Exceptional for Cutting 
