sent to us. For the greatest possible saving in time, send your order by wire to 
be shipped by air; seeds will arrive within two to three days from the time 
ordered. 
Air express rates are calculated on the basis of half-pounds and distances 
are zoned. Air Mail is calculated on an ounce basis and goes as first class 
mail. Both speed up transportation immensely, and where time is a deciding 
factor, they certainly are the cheapest in the long run. Air transportation is 
safe, sure and economical. 
Regarding rail shipments, both Parcel Post and Express will take 4 to 5 days 
to reach the east coast. When the shipment is over 10 pounds in weight it is 
cheaper to ship by express, but when it is less than 10 pounds, Parcel Post is 
cheaper. Parcel Post packages marked "Special Delivery" are given first class 
mail service and will go through practically as fast as first class matter. 
Shipments of 75 pounds or over can be sent most economically by Freight. 
Package cars leave Los Angeles twice a week, arriving in Chicago the 7th morn¬ 
ing and in New York the 10th morning. Contract orders and others placed con¬ 
siderably in advance of the time needed should be sent by Freight. 
Foreign: We urge our foreign customers to use the Air Mails when sending 
rush orders. With the new Air Mail service across the Atlantic and the Pacific, 
there is a great saving in time, over and on both sides of the ocean. Air Mail 
letters are given preference over regular mail in all handlings. 
When sending orders by cable, we suggest the use of our number code to cut 
down on words and expense. Five numbers in a unit may be sent for the cost of 
one word, a rate which reduces costs considerably. 
Bodger Service Department 
Novelties: The amateur gardener is novelty conscious, and it is easy to sell a 
new variety. Novelties are your logical sales leaders, and it is decidedly to your 
own advantage to make good use of them in your newspaper publicity, your 
advertising, and your counter features in the store. Make your selections from 
among the novelties listed herein and you cannot go wrong. 
Transparencies: Our new colored transparencies are your busiest silent 
salesmen. They are accurately hand colored on translite film, printed from our 
regular photographic negatives. Placed in your store window, on the counter, 
along the walls with the seed racks, or near the cash register, they attract 
attention at once, and show your customer the actual flower of the seed you 
have for sale. Write us for full details regarding transparencies and the cabinets 
in which to display them. 
Kodachromes: Our photographic department has recently assembled a very 
large collection of the small 35 millimeter Kodachrome slides which are avail¬ 
able for the use of our customers for illustrating talks before garden clubs and 
other interested groups. If interested in the use of these Kodachrome slides, 
write us for full details and booking dates. 
We are also equipped to photograph flower subjects in the larger profes¬ 
sional size Kodachromes on order. We have a few 5" x 7" Kodachromes on 
hand at the present time. Write us if interested. 
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