24 
FLOWER GARDENS 
There is but one sure way to have a really beautiful flower garden, and 
that is to devote time to it, live in it, study it, love it, and be intelligent 
about it. 
Perhaps the outstanding measure of garden intelligence lies in selecting 
an established and reputable seedsman and relying on him, not only for 
quality seeds, bulbs and plants, but also for sound advice. By taking such 
a wise first step, much grief and disappointment will be avoided, and the 
love for your garden, and your success with it, will grow along with the 
beautiful things that fine strains of seeds, top quality bulbs, and the best 
grade of plants, will produce for you. As your garden grows, so will plans 
for its constant improvement grow. Before you know it, you will actually 
be living in your garden much of the time; you will be entertaining friends 
in it, and people will say “You actually have a whole extra outdoor living- 
room, haven’t you ? ” 
Now where exactly does your seedsman come into this picture? Well, 
our answer to this question is that he comes in and stays in only if he tells 
you the truth and gives you every reason to lean on him and trust him. 
He can do this by supplying you with a catalog that shows you in pictures 
and tells you in words what things really look like, how good they are, 
and how you can succeed with them. 
Realizing this situation, we are this year presenting to our flower-loving 
friends this catalog that is positively unique in its horticultural accuracy, 
its helpful descriptions, and its ultra-modern illustrations. Look at the four 
cover pages, all of which are pictorially accurate, almost to a point of per¬ 
fection, because kodachrome photography has “caught” the flowers as 
they grew in gardens this past season. We now place these flowers before 
you in reproduction, untouched by paint or brush or other artificial means. 
Space does not permit us to tell you the thrilling stories that lie behind 
the great number of direct color photographs used by us in illustrating our 
flower seed items. A very high percentage of all these flowers were grown 
by us for the sole purpose of reproduction for this catalog. Therefore, we 
ask you to proceed leisurely through the following sixty-six pages in order 
that you may familiarize yourself with the many beautiful things that 
will make your garden both a credit to you and a credit to us. 
REMEMBER— 
That a garden can be very small and very simple and 
still be a livable, lovable, thing. 
That gardening interest and activity is both socially 
pleasant and “sporting.” 
That health, happiness and profit all come from tilling 
the soil. 
Turn these sound thoughts over in your mind. If you do not grow flowers 
now, make a start at home gardening and make the right kind of a start. 
A new-found happiness will be the first thing that will bloom for you. 
We are prepared to help you in any and every way that we can. Perhaps 
this catalog will prove to be the first real incentive towards your making 
an early and a successful start. We hope so. 
fenechX 
If for any reason you have neither the time nor the facilities 
to grow your own flowers from seed, you will be interested 
in the Bedding Plants listed on page 80. 
