Bodger Service Department 
Novelties: The amateur gardener is novelty conscious, and it is easy to sell a 
new variety. Novelties are your logical sales leaders, and it is decidedly to your 
own advantage to make good use of them in your newspaper publicity, your 
advertising, and your counter features in the store. Make your selections from 
among the novelties listed herein and you cannot go wrong. 
Transparencies: Our new colored transparencies are your busiest silent 
salesmen. They are accurately hand colored on translite film, printed from our 
regular photographic negatives. Placed in your store window, on the counter, 
along the walls with the seed racks, or near the cash register, they attract 
attention at once, and show your customer the actual flower of the seed you 
have for sale. Write us for full details regarding transparencies and the cabinets 
in which to display them. 
Kodachromes: Our photographic department has recently assembled a very 
large collection of the small 35 millimeter Kodachrome slides which are avail¬ 
able for the use of our customers for illustrating talks before garden clubs and 
other interested groups. If interested in the use of these Kodachrome slides, 
write us for full details and booking dates. 
We are also equipped to photograph flower subjects in the larger profes¬ 
sional size Kodachromes on order. We have a few 5" x 7" Kodachromes on 
hand at the present time. Write us if interested. 
Electros: Believing that the day has passed when any average seedsman 
can afford to devote a full page or even a half page of space in his catalog to 
one subject, with this average seedsman in mind we have made practically 
ail of our new electros and nickeltypes in a small size this season so that six, 
eight or even more subjects can be shown on a page. We believe this size, 
particularly in the colored electros, will prove popular with retail seedsmen. 
We call your particular attention to our inexpensive l 3 /*" x 2 V 4 " color plates 
and to the large selection of new 1 V 4 " x 1 V 2 " black and white electros contained 
in this list. 
All electros we send out are unmounted unless the order specifies that they 
be mounted. There is an additional charge of 20% for this service. Since a 
majority of our customers prefer unmounted electros we have followed this 
policy, but will be very glad to have them mounted for any who so request. 
Photographs: Through our Photographic Service we are able to furnish you 
with a complete line of first class photographs of novelty and standard flower 
varieties suitable for publicity and catalog purposes. Photographs will be 
submitted for approval upon request. 
Bulletins: The most ambitious effort of our Service Department is the publica¬ 
tion of a series of bulletins on various flower subjects. Bulletin No. 1, The Zinnia 
and Its Uses, Bulletin No. 2, Asters of Today, and Bulletin No. 3, Petunias, Past 
and Present, have been distributed; if you have not received copies, write us 
and they will be forwarded promptly. 
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