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THE COLE NURSERY CO., PAINESVILLE, OHIO 
New Hardy Everblooming 
Cole’s Fuchsia riccartoni “ Scarlet Beauty ” 
Plant Patent No. 440 
Words cannot do justice to this plant, nor can printer's ink depict 
its countless flaming scarlet blooms. Picture to yourself an up¬ 
right plant having from twenty to thirty stems which at maturi¬ 
ty attain a height of 3 feet, and which, from the middle of June 
until severe frosts, will bear upward of five thousand flowers 
1 1/2 inches long, of rose-red, with corolla of mulberry purple 
and you will visualize that which is the great, nationwide "Plant 
Sensation." 
Fuchsia “Scarlet Beauty" can be used effectively in the front of 
shrub plantings or to face down large screens. 
Its foliage is far superior to most plants in the hardy border, 
retaining its glossy, holly-green appearance from Spring until 
after frosts. In northern Ohio, it withstands frosts until Nov¬ 
ember 15 th on the average. 
Fuchsia riccartoni, “Scarlet Beauty" is a herbaceous plant which 
freezes to the ground each Winter after the manner of Butterfly 
Bush. In the Spring and early Summer it quickly comes up from 
eyes which form below the surface of the ground, established 
plants gaining a height of 2 feet or more by late June. 
Most desirable in the Hardy Plant 
Border because it gives a wealth and 
Period of Bloom impossible to obtain 
with any other Hardy Plant. 
FUCHSIA RICCARTONI “Scarlet Beauty” 
STOCK LIMITED — RESERVE YOUR ORDER NOW! 
3" Pots — Retails $. 65 Each; 3 for $1.50 
5" Pots — Retails 1.00 Each; 3 for 2.50 
Price 5 Each 25 Each 250 Each 
3-inch Pot Plants_$0.27 $0.24 $0.21 
5-inch Pot Plants (Cloverset)_ .50 .45 .40 
Write for Special Folder telling the interesting story of the development of 
“Scarlet Beauty” —gives cultural directions, etc. 
Folders as Sales Helps—$2.50 per 100, $20.00 per 1000 
THE EDUCATIONAL SUPPLY CO., PAINESVILLE, OHIO 
