

Why You Find the Greatest Garden Values 
at the West’s Oldest and Largest Nursery: 
More than three-quarters of a century have passed since the gates of the 
California Nursery Company swung open for the first time. Today, with head- 
quarters located on our 300-acre growing grounds at Niles in southern Alameda 
County, and with completely stocked establishments at the Allied Arts Guild, 
Menlo Park, and at Sacramento, Modesto, and Fresno, we are able to offer the 
West's largest assortment of plant materials. 
The size of our operation is important only insofar as it enables us to offer 
For 
example, our large sales volume permits us to grow a great variety of garden 
and orchard materials on our own favorably situated growing grounds under the 
direct care and personal supervision of our own experienced men. Close control 
certain benefits to our customers which otherwise would not be possible. 
ai every step means uniform maintenance of the high standards long associated 
with the mark ‘Roeding’s Quality’, our pledge and your guarantee of lasting 
satisfaction. 
Because growing and handling operations are carried out on a large and 
efficient scale, savings are made which are reflected in reasonable prices. It has 
always been our policy to improve quality and build to ever-higher standards 
rather than offer dubious grades at so-called “bargain” prices. Thus, the orna- 
mental trees and shrubs in this list represent our experienced effort to honestly 
provide the best that can be grown—at fair prices consistent with today’s market. 
After all—the results you secure in your garden are the true test of value. 
Visit our nearest Garden Headquarters as often as convenient. Select from our 
wide assortment—''everything for the garden.’’ Bring your garden problems to 
our competent and friendly stcff, wander through our display aisles and find new 
ideas, examine ‘'Roeding’s Quality” trees, shrubs and plants and SEE the 
difference. The latch-string is always out. 

Plan te dee ovr OUTDOOR BULB SHOW 
—with more than 100,000 bulbs in bloom from mid-March to mid-April in 
our Show Gardens at Niles. Pictured below is historic "Old Adobe”, 
century-old hacienda of the Vallejo family, now the center of hospitality as 
our Guest Lodge. On week-ends during the Bulb Show appropriate enter- 
tainment and refreshments are to be enjoyed in the gardens surrounding 
this mellow old building. Be sure to come—so mark your 1941 calendar 
now. 




76TH YEAR 
Main Office: NILES, California 
Branch Nurseries: 
MENLO PARK SACRAMENTO MODESTO FRESNO 

* Vi A R 8 
- 1944 


x 4 ot so ah eee 
CEDRUS DEODARA (INDIAN CEDAR) 
The most popular tree in California and widely planted as specimens and 
avenue trees. California’s finest Christmas tree. Prices on page 4. 
for Immediate Effects— 
ROEDING’S QUALITY 
SPECIMEN TREES 
Save years of time by using large nursery-grown shrubs 
and trees. We specialize in the careful production of this 
type of material. In our nursery are hundreds of trees of 
many sorts varying in age from 5 to 40 years. They can 
be moved and planted for you with complete success. 
We invite you to call on us at Niles to see our specimen 
shrubs and trees and to make your selection. 
Come to Garden Headquarters and 
SAVE MONEY! 
10% DISCOUNT 
allowed on all cash orders of $5 or more 
taken with you. 
(Applies to all types of purchases at our 
Garden Stores, not Ornamentals alone.) 
(LOUWUG NURSERY CO. 
GEORGE ©, ROEDING, JR., Pres. 
Tel. Niles 134 
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