T HE work done at the 
Mount Pleasant Press 
is designed to bring 
into prominent attention the 
business of the customer. The 
Rose Manual made for the 
Conard & Jones Company, 
of which the cover is shown 
here and on the last page of 
this insert, is a rosy little book 
about roses. The cover is 
simple and not very expen¬ 
sive, but it is about roses. 
How much more attractive it 
is than the usual conventional 
tomato-can color splotch? 
The photograph from which 
this front cover was engraved 
came from our own great 
collection, in which there are 
now some 8,200 others of 
interest to nurserymen, seeds¬ 
men and florists, with an 
active force of educated 
workers adding new things 
or better things all the time. 
There is one trouble about 
these pictures — they are in 
advance of the nurseryman, 
somewhat, for we watch the 
Arnold Arboretum at Bos¬ 
ton, Highland Park at Roch¬ 
ester, and such places else¬ 
where, to get the best things. We find, alas! that the nurseryman doesn’t know about them, 
or grow them. But he will, some time, and then we shall be all ready for him. 
These pictures help us to make the 
best catalogues in America — perhaps in 
all the world. We like to give informa¬ 
tion about the sort of work that sells 
trees and plants. 
/. Horace McFarland company 
MAKERS OF BEST CATALOGUES 
MOUNT PLEASANT PRESS 
HARRISBURG, PENNSYLVANIA 
