From the Williamsport & North Branch 
Railroad Eagles Mere Booklet 
TRO Y’S CA TALOGUfi — planned 
v# and written by us—is intended to reach 
people of culture, refinement and money, who 
Would not loofy twice at a common “colored- 
plate” chromo catalogue cover before dropping 
it into the waste-basket. 
Some nurserymen overlook that waste-basket 
business ! 
In these days of much printed advertising 
matter, the busy man who has money to buy 
has little time to Waste. Usually the first five 
seconds after he sees your catalogue decide 
whether it goes under the desk into the Waste- 
basket, or is retained for reading and possible 
ordering. If, then, you did save some money on that cheap tin-can cata¬ 
logue, which cost only 6 or 8 cents on its way to the waste-basket, what good 
is it to YOU? It is 6 or 8 cents and the postage and opportunity wasted! 
We make catalogues for that first five seconds. They cost more, 
but they don’t go into the waste - basket, and that is why they are the 
cheapest catalogues in jdmerica. 
If interested, Write us, telling what you want to sell, and to what 
sort of people. DON'T ask us f or ( a ) colored plates, (b) for “stock’’ 
catalogues, (c) for a “catalogue of our electros for nurserymen.” We 
have none of these things; we don’t make, buy or sell plate - books 
or electros. 
We had on March 21, 1905, just 7,995 horticultural photographs, 
the largest collection in the world, probably. It increases about 125 a 
month; it enables us to make catalogues, booklets, price - lists to SELL 
trees and plants and fruits and vines. 
* 
J. HORACE MCFARLAND COMPANY 
t JXCount pleasant ‘Press 
HARRISBURG, PENNSYLVANIA 
