BOVE is the front cover of a little catalogue designed by us for the specific 
purpose of SELLING American Beauty roses. Heller Bros, were not so 
anxious to save the last possible cent on the catalogue as they were to make 
the catalogue sell roses. We supplied the scheme, made the photographs 
and the color engravings, and completed the work. We make catalogues 
to sell nursery stock, not the cheap kind that enable you to keep your trees and plants. 
Twenty-seven years 1 experience — over 5,000 engravings for free use of our customers — 
nearly 8,000 original photographs of horticultural subjects. Write to us for business¬ 
bringing catalogues. Don’t ask us for the regular wooden Rochester “stock” catalogues, or 
for the cast-iron Rochester “hand-painted” colored plates—we don’t have or make either. 
J. HORACE MCFARLAND COMPANY 
amount Pleasant press 
HARRISBURG, PENNSYLVANIA 
