men are not yet ready to have and pay for the truly accurate and beautiful 
color work we make, we must say 
WE DO NOT MAKE COLORED PLATES 
except as some nurseryman is keen enough to see that he can use a specialty 
in quantity, in which case we give him superb results and a very moderate price. 
As to catalogue covers in color — surely we have shown what we have 
done, on this page in the paSt months, not to mention the "Stunning" things 
we have to show in later months! 
And as to catalogues themselves: let us patiently sing the same old song, 
a true song, too —that we make catalogues to SELL trees, plants, vines, fruits, 
and to reach people of wealth and cultivation. We work best for those who 
aim at five-dollar rather than five-cent customers, and our oldeSt friends (2 
years, 1 8 years, 16, 14, and right down to date) are our beSt friends. 
Write us what you think about catalogues. Tell us (a) how many 
pages, ( b ) about the size, (c) how many catalogues. Then we can intelli¬ 
gently send you specimens of our work, and show what we can do for you. 
Do not lose sight of our great collection of engravings, at your catalogue 
service, and of our greater collection of photographs, also at your service. 
/. HORACE McFARLANT) COMPANY 
Mount Pleasant Press 
HARRISBURG, PENNSYLVANIA 
