TRADEMARK REG VU. &. PAT OFF. 
h DELICIOUS fapreme 
1. RICHARED Delicious colors nearly all EXTRA Fancy Grade— 
producing more profit to the grower. Extra Fancy fruit is the 
profit maker. Richared colors approximately 90% Extra 
Fancy as compared with 52% Extra Fancy common Delicious. 
JCHARED 
2. RICHARED Delicious attains early color—the fruit can be 
picked at the best stage of maturity ‘‘hard rip2’’ without 
leaving the crop on the trees waiting for color. This makes 
for better storage, shipping, and eating quality. 
3. Earlier color permits earlier harvest—safeguarding against 
loss from windfalls or early seasonal freezing. 
4. RICHARED through twelve years of growing and production 
has proved the outstanding all-red Delicious. 
—One of America’s outstanding quality apples. 
—TRIED, TESTED, PROVED—Growing in popularity. 
5. The name RICHARED is trade-marked. This trade mark on 
every tree label insures the planter genuine RICHARED 
Delicious trees—a thoroughly proved strain of all-red D2- 
licious. There’s no substitute for genuine RICHARED De- 
licious—something represented as “‘just as good’’ may prove 
disappointing and very unprofitable. 
A few cents difference per tree invested in your orchard in 
genuine, tried, and tested strains such as RICHARED Delicious 
may actually mean thousands of dollars more profit from a com- 
mercial apple planting. 
For commercial growers in medium to late season districts 
we recommend RICHARED. For early season districts where 
extremely early color is desirable, see Shotwell Delicious, page 9. 
One of America’s 

Outstanding Dessert and 
Fruit Stand Apples 


RICHARED DELICIOUS 
Brings New Era for Apple Growers 
RICHARED Delicious was introduced by our Company in 1926. 
Previous to its introduction RICHARED had been carefully 
tested and thoroughly checked over a period of years. 
From a total of nineteen separate, distinct types of Delicious, 
RICHARED was selected as the most outstanding red strain. 
During the past fourteen years, experience with RICHARED 
Delicious growing under many different conditions throughout 
the United States and Canada has proved RICHARED to be the 
best colored, best keeping strain of Delicious grown. RICHARED 
is preferred for commercial apple orchards by leading apple 
growers. 
For many years the ordinary Delicious had been a popular 
variety. That it was not more generally grown was doubtless due 
to the fact that the ‘’prime’’, or best season for eating Delicious 
was limited. This was because old Delicious at its best was a 
marvelous apple—but that its ‘’best’’ season was short because 
Delicious would quickly break down and become ‘‘mealy’’. 
If ordinary Delicious were harvested at the proper season to 
insure prime fruit and best storage and shipping qualities— 
there would be few apples of sufficient color to grade Extra 
Fancy. Often, in order to get good color, ordinary Delicious are 
left on the trees too long—and are soon mealy and unfit to eat. 
RICHARED Delicious Made Apple History! 
RICHARED Delicious revolutionized the growing of the 
famous Delicious apple. RICHARED Delicious colors early, dur- 
ing the growing season, with lots of Extra Fancy red color before 
the fruit becomes prime for picking. Therefore RICHARED 
Delicious can be taken from the trees, highly colored and in the 
finest, most perfect condition. That makes it a great keeper. 
By actual test we have kept RICHARED Delicious in cold stor- 
age for three years in perfect condition for eating. 
“The early colora- 
tion of these sports 
should permit higher 
grades and avoid the 
necessity of leaving 
the fruit hang on the 
trees until past opti- 
mum maturity in or- 
der to secure a good 
pack-out.”’. — Edwin 
Smith, Senior Horti- 
culturist, U. S. Dept. 
of Agriculture. 

“My Richared De- 
licious apples took 
finste pric ematstue 
Union County Fair 
this fall.”’—LaGrande, 
Ore. 

“The two red sports 
of Delicious most 
widely advertised are 
and Richared. 
Growers who have 
studied both strains 
seem now to be agreed 
that the Richared is 
the better of the two 
in that the cclor is 
clearer and less snot- 
ted.”” — From New 
York State Agricul- 
tural Experiment Sta- 
tion. 

RICHARED 
WENATCHEE, WASHINGTON 
Colors Nearly All Extra Fancy Grade 
“The best strain of Delicious | have ever seen.” 
Mr. A. Z. Wells, Wenatchee, Washington, says: “I have no hesi- 
tancy in saying that I consider the Richared Delicious the finest apple 
that grows. Not only is it’s DEEP CHERRY RED a color which must 
appeal to the buyer, but the flavor and characteristic shape of the 
Richared is fully equal, if not superior, to the old standard Delicious. 
I can consistently recommend the Richared Delicious as THE BEST 
STRAIN OF DELICIOUS I HAVE EVER SEEN.” 
(Mr. Wells is the owner of a 300-acre orchard.) 

ORDINARY DELICIOUS 
Colors About One-half Extra Fancy Grade 
