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IME TO SOW” 
You are about to prepare your crops for another growing season, 
resolved to improve this variety or that where perhaps last year you 
were not entirely satisfied. 
In compiling this list, we have taken into consideration type, productiveness and 
commercial value of all items listed and have restricted ourselves to listing, in alpha- 
betical order, only those varieties which are considered the best in their class. 
Seed is truly the spark of eternal life. For if, once through all the ages, seed had 
failed, life on earth would have become extinct. 
Seed, therefore, is the all important item on which to build your crops. Many 
costs go into the growing of your crops that far outshadow the cost of the seed. It is 
vitally important that your flower seeds are carefully selected for type and color. 
The name Shoeckner has long been associated with the seed trade. We wish to 
identify it as a standard of quality for many years to come. To accomplish this, a con- 
sistent year after year supply of high quality seed giving uniform results must be 
delivered. 







This label, a facsimile of our cur- 
rent catalogue cover, with the 
year plainly marked, is attached 
to every package of seed, and is 
your guarantee that the seed 
therein is fresh from this year's 
crop. 
Seeds ... Plants ... Bulbs 
From World Wide Sources 
15 East 26th St. New York City 


