OFFICE OF 
GENERAL MANAGER 
“THE GOOD ROSES OF NEW CASTLE” 
Grown Exclusively by 
HELLER BROTHERS COMPANY 
(P. J. Lynch & Sons, Owners) 
NEW CASTLE, INDIANA 
Dear Friend: 
Here is the “GOOD ROSES OF NEW CASTLE.” Thank you for asking 
for this catalogue. It’s full of everything needed for a beautiful home garden. 
45 years of experience is back of our famous product. 
To show our appreciation of your visit through this lovely catalogue we offer 
you, (notwithstanding our present standard of low prices, in face of rapidly 
rising growing and selling costs) the following amazing cash discounts, indeed 
almost wholesale discounts, GOOD ONLY, HOWEVER, UNTIL FEB- 
RUARY 15th, 1941. 
If your order amounts to: 
$3.00 or under — deduct 
$3.01 to $5.00 — deduct 
$5.01 to $10.00 — deduct 
$10.01 or over — deduct 
This DISCOUNT OFFER IS GOOD ONLY UNTIL FEBRUARY 15th, 1941. 
Remit one-half now when placing your order and the remainder at any time 
before the shipping date. 

The reason for these unusual cash discounts is this: It pays you to help us, 
By having your order early, we can handle it before the rush season. To 
number, enter, check, label it, address shipping tags, etc., means an enormous 
amount of office work. Early reservation helps both of us and we pay 
handsomely for your help in ordering BEFORE FEBRUARY 15, 1941, 
through these cash discounts from all prices in this 1941 catalogue. 
Please remember — ORDER NOW. Remit one-half with your order. The 
remaining one-half may be sent at any time before the plants are shipped. 
ORDER NOW AND SAVE. 
Yours very truly, 
HELLER BROTHERS COMPANY 
BG. Lunch, Je 
pjl,jrsmg General Manager 
REMEMBER — SATISFACTION, SAFE ARRIVAL GUARANTEED OR MONEY BACK. 
— PLEASE TELL US WHEN DELIVERY IS WANTED — 
