LANDSCAPE GARDENING [ 48 | 
THE GREENING NURSERY COMPANY 

LANDSCAPE GARDENING... 
A Scientific Ant 
HERE is a vast difference between the gardener 
whose knowledge is limited to the manual phases 
of gardening and the landscape architect. 
The true landscape architect is a professional man, 
college trained, who must be proficient in civil engineer- 
ing, architecture, road making, draining and construc- 
tion as well as in all branches of plant lore; but this 
scientific knowledge is only a part of his equipment. 
Of equal necessity are qualities of imagination and ar- 
tistic sense developed to a high degree, for the land- 
scape architect is, above all else, a creator of beauty. 
As the architect conceives the picture of a building 
to be constructed before he has put pencil to paper, so 
must the landscape specialist have a clear vision of 
what he plans to create. He must know architecture, 
that his landscaping may be harmonious with the 
buildings it surrounds; he must understand how to 
make the most of the natural environment or how to 
change it, if necessary, to meet his requirements. 
After all this preliminary work is done, he selects 
what he needs from nature’s vast treasures of tree and 
rock, of vine and flower, and sets about the intriguing 
task of painting the landscape with beauty. ‘Truly, 
may it be said that here we have one of the most fas- 
cinating of the arts. 
All of these exacting qualifications are represented in 
the Greening personnel. 
Here you will find graduate landscape architects; pro- 
fessionals amply qualified to plan and execute any type 
of landscape work, regardless of its extent or the diffi- 


Well Planned Design for a Small Home 
culties involved. Some of the largest commissions 
awarded in recent years have been entrusted to the 
Greening organization, including many of the Govern- 
ment Housing Projects throughout the nation. At the 
same time no planting is too modest to merit the same 
careful attention and high artistic standards required 
for the more pretentious work. 
This service is complete in every detail, combining 
plans and supervision of the highest technical and artis- 
tic excellence with all of the requisite stock for planting 
—this also of established Greening standards. The re- 
sponsibility for the entire result is thus concentrated in 
one organization which eliminates all uncertainty and 
dissatisfaction. 
Estimates jor Landscaping Seruice 

A Corner Foundation Planting Correctly Planned 
Small gardens and individual 
home landscaping can usually be 
designed without the expense of a 
personal visit, if distance must 
be considered. 
All we require are photographs 
and measurements with whatever 
preferences you care to express. 
It requires so much time and ex- 
pense to rectify mistakes in even 
the smallest garden that profes- 
sional advice is an economy rather 
than an expense. 
Artistic planting adds much to 
the value of property and unlike 
the buildings, increases in value 
as time goes on. 
We will be glad to receive your 
inquiries, even though you are not 
ready to have the work done— 
consideration of such an impor- 
tant matter, as far in advance as 
possible, is alwavs advisable. 
While Greening Practice Has Surrendered to Modern Progress, the Ideal and Tradition of the Founders Survive 
