“PAUL J. HOWARD’S CALIFORNIA FLOWERLAND 
Special Flower Seed List for Spring and Summer 
PLANTING ,.AND BLOOMING DATES REFER TO CALIFORNIA CONDITIONS 
AGERATUM 
Sow until August ist. Bloonis in six weeks. 
AGERATUM. Floss Flower. Favorite bedding 
and, border plant, blooming nearly the. year 
eg Easily raised from seed either in fall or 
n ing. i ; 
Blue Perfection. 9 inches, The deepest blue 
bedding variety. Packet 15c. 
Midget Blue. Very, dwarf,. with delicate. fine 
foliage, True ageratum blue flowers. Uniform- 
ere and true, to color..from: seed. . Packet 
ce 
ARCTOTIS 
Can be planted at any timey* Blooms all winter 
in’ California: * 
NEW ARCTOTIS HYBRIDS 
, Another,.of, the,.lovely flowers. from: South 
Africa... The showy. daisy-like flowers come. in 
brilliant colors, orange and bronzy red shades pre- 
dominating, but..also lovely shades of rose, cream, 
yellow, and.salmon.. Of easy .culture and great 
beauty, blooming for a long season. Packet 25c. 
ASTERS ..., 
Sow wntil July 15th for summer and fall bloom- 
ing. 
GIANT CREGO WILT RESISTANT ASTERS 
RE-SELECTED STRAIN. One of the most 
beautiful varieties, with huge double flow- 
ers of the. Comet. type, the petals being 
curled and: twisted. »Plants are strong; about 
2% feet tall, well branched, and’ produce 
their blooms on. long straight» stems,. about 
mid-September. Our seed » has. been re- 
selected for vigor, wilt-resistance, and love- 
ly colors. 
Cattleya. Fine lavender. Royal Purple 
Deep Rose ‘ Shell Pink ~~ 
Peach Blossom White 
Mixed Colors. Price: Pkt. 25¢. 
Collection: 5 packets for $1.00 
SUPER GIANT ASTERS 
(Wilt Resistant) 
This is the largest and most fully double 
Aster grown, the flowers being 6 inches 
across, full petalled, and of the ostrich 
feather type. 
EL. MONTE. Giant flowers of fine rich crimson. 
_ LOS ANGELES. Soft. shell. pink, blending to 
cream pink at center, 
Price: Pkt., 25¢,., 
GIANTS OF CALIFORNIA ASTERS 
tmmense fluffy flowers, with delicately 
curled and twisted petals, produced on long 
stiff stems, with no side stems. Plants grow 
22 to 3 feet tall, with fine foliage. One 
of the very best for bedding’ and for cut- 
flowers... 5% | Sd ’ 
Light Blue * Pale Pink 
‘Light Purpfe © “-" Peach Blossom . 
Dark Purple Deep Rose 
White $Cpet Te “Mixed Colors 
Price: Pkt. 25¢; 5 packets for $1.00. 
GIANT CALIFORNIA SUNSHINE ASTERS 
Fascinating flowers, 4-5 inches across, 
composed of a single row of broad outer 
petals surrounding a center dise of unique, 
quill-like golden yellow petals. ‘Plants grow 
2 to 3 feet tall, and bloom in September. 
Rose | Light Blue 
Pink Purple 
Lavender White 
Mixed Colors: 
Price: Pkt. 25c. 
SINGLE GIANTS OF CALIFORNIA ASTERS 
Beautifully formed flowers, resembling 
giant Shasta Daisies; on strong stems. Much 
branched plants, splendid for the garden and 
for cutting. 
Light Blue 
Rose 
“White 
Purple 
Mixed ’ 
Price: Pkt. 15¢; 5 packets ‘for 75¢. 
CALENDULAS 
Sow from August ist on, for winter and spring 
bloom. : 
CALENDULAS. Pot Marigolds.. Easily grown, 
free flowering annuals, showy for bedding and 
favorites ‘for ‘cutting. 
Orange King. Bright orange with dark eye. 
Packet 10c. : 
Lemon Queen. Packet 10¢; oz. 50c. 
Ball's Gold. Very large deep golden yellow, 
dark center, Packet 15c. .. 
Campfire. Extremely. large flowers of deep or- 
ALIS, with scarlet sheen; long, stemmed. Packet 
c. : 
Chrysantha. Buttercup yellow flowers with in- 
curved petals loosely arranged; giving the ef- 
fect of a chrysanthemum. Packet 15c¢. 
Orange Sunshine. Chrysantha type flowers of 
bright orange. Packet 15c. . 
Orange Fantasy. Coppei orange, petals edged 
mahogany red. Packet 15c. 
Yellow Colossal. Extra large flowered chrysan- 
tha type; very free bloomer. Packet 25c. 
CELOSIA 
Sow until August 15th. Comes into bloom quick- 
ly, giving brilliant color effect until cold weath- 
er. 
CELOSIA PLUMOSA. Feathered Celosia or 
Cockscomb. Showy annuals, of distinction, 
bearing tall» plumy flowerheads of brilliant 
Tae For massing in borders, and for cut- 
owers. ' 
Crimson, Yellow, Mixed. Packet 15c. 
Pride of Castle Gould. An extra select strain 
of bright colors in the Plumy Cockscomb. 
Mixed Packet 15c. 
CHINESE WOOLFLOWER. Celosia Childsii, Plants 
row like those of, the plumy Cockscomb, 2 to 
3 feet high, with many branches, each termin- 
ating in a large flower head like a ball of ‘wool- 
ly ‘arn. Crimson, Rose, Yellow, and Mixed. 
acket 15c, : f 
CELOSIA. CRISTATA. Crested Cockscomb. 
Dwarf Empress. Dwarf-plants with dark. foli- 
age, about 1 foot high, rich crimson flower 
heads of large size. Packet 15c. Re 
ROYAL VELVET. Flower heads of deep velvety 
red, bronze green. foliage. Packet 15c. 
CENTAUREA. 
Sow from July 15th ow for winter -and spring 
blooming. é 
CENTAUREA ‘cyanus. Bachelors’ Buttons. 
Favorite annuals, growing in any garden soil. 
We offer the. giant,,.double flowered, strain, 
with more vividly colored flowers. Blue, Rose, 
Mixed. Packet 10c, 
CENTAUREA: Imperialis. Sweet Sultans. Beau- 
tiful flowers of thistle-like form, sweetly 
scented, produced: on long straight stems, love- 
ly. for cutting. Lavender, Rose, White, and 
Mixed Colors. Packet 15c. 
CENTAUREA Stiaveolens. Yellow Sweet Sul- 
tans. Bright yellow flowers of exquisite form, 
slightly smaller .than those of the Imperialis 
ares fragrant and lovely for bouquets. Pac-: 
ét €. 
CHIERANTHUS 
Sow July 15 on for winter and. spring. flowers. 
CHIERANTHUS.  Allioni. Siberian « Wall- 
flower. .A.border..or. bedding plant with. most 
dazzling fiery orange blossoms _ imaginable, 
borne on spikes about one foot high. Packet 
15e. 
CHRYSANTHEMUM 
Sow until July. 15 for. winter and spring flowers. 
CHRYSANTHEMUM. Annual Summer 
“Mums” or Painted Daisies. Bushy. plants re- 
sembling Marguerites, with daisy-like flowers 
in many colors; with contrasting zones and 
centers: © Easily. grown, © free-flowering, and 
splendid cutflowers. 
Pigorade. Golden yellow with dark eye. Packet 
¢e. 
Tricolor, Finest Mixed. Shades of » yellow, 
bronze, scarlet, copper, rose, and ‘purple. Pac- 
ket 15c. 
Double Annual Chrysanthemums. Showy and 
effective cutflowers that last well in’ water. 
White, Yellow, Purple, Scarlet,, and Mixed. 
Packet 15¢, 
PRIZE CINERARIAS 
Sow from August first on... Keep plants protected 
from the sun. 
Our prize strains of Cinerarias are. with- 
out a-peer. for glorious color and the huge 
size of their blossoms, which are borne in 
immense heads. above: compact, shapely 
plants.. There is no other flower, which will 
so brighten a shady place in spring. 
PAUL J. HOWARD’S: PRIZE. Besides our une- 
qualled mixture of gorgeous: colors we put up the 
seed of these in separate color shades, Pink and 
salmon shades,’ ‘crimson and red shades, blue 
shades, and mixed:. Packet 50c¢. 
PAUL J. HOWARD'S PRIZE. NEW ZONAL TYPE. 
A mixture of the large flowered type with light 
ee or zone’ in’ the center of the flower, Packet 
STELLATA AND CRUENTA HYBRIDS, Star Cin- 
eraria. Profuse clusters of starry flowers on tall 
growing plants. — Splendid’ in ‘the background. 
Packet 25c. 5 
