

The Reses of Tomorrow —Rugged, Hardy, 
Disease-Resistant — Always in Bloom! 
HAT are these new J. & P. Roses called ‘‘Floribundas’’? Many are asking this 
question as they admire the lovely large flowers and handsome, sturdy plants of 
this outstanding new class in the gardens of America. Their present universal 
popularity must be credited largely to Dr. J. H. Nicolas and his associates in the Jackson & 
Perkins Dept. of Plant Research, who early caught a vision of their tremendously successful 
use in all the varying climates of the U. S. Seeking the same end were such eminent 
European rosarians as Poulsen, Kordes, and Prior, whose creations have been happily 
united with those of Dr. Nicolas in the J. & P. Floribunda parade of Modern Roses. 
To meet the need for a hardier, more rugged, 
easy-to-grow race of Roses which would persist 
in blooming abundantly from June right through 
the hot summer months and on through fall, 
Floribundas were created. They are hybrids, to 
gain the large, fragrant, exquisite blooms of 
Hybrid Teas on robust plants with the rugged 
hardiness and prolific-blooming of the baby 
ramblers, just as the early Hybrid Teas were 
developed from the old Hybrid Perpetuals. 
Hybridized, tested, propagated in this rigor- 
ous climate of northern New York State. 

Floribundas are truly “Roses for Everybody’s 
Garden’’—so easy to grow, so hardy, so tfe- 
sistent to hottest sun, so continuous in abundant 
bloom that their striking color is a permanent 
joy from spring to fall. 
The rugged, vigorous, bushy plants produce a 
great mass display even in small gardens and 
border and doorstep plantings, as well as on large 
estates and in public parks where great groups 
of up to 10,000 plants of a variety have been used. 
They may be planted wherever Hybrid Tea 
Roses would be used. 
Floribundas are ideal for planting in 
clumps of three or more with shrubbery 
and perennials, to supply color on through 
the summer and fall; the very bushy plants 
grow from 18 in. to 40 in. tall, according to 
variety. 
The blooms are long-lasting in all weather 
in the garden and especially suited for table 
decoration or vase, often keeping eight to 
ten days in water. Admirable for flower 
arrangement. 
Plant Floribundas this fall and you will 
want them more and mote. 
ANNE POULSEN “Rr 1835" 
First of the Floribundas to bloom; Hybrid- 
Tea-size flowers. Heavy foliage. Long 
season. 
Bloom.. .4-in. flowers, 14 petals. Scarlet- 
crimson. Sprays on 24-in. stems. 
Scent... .teminiscent of soft hill winds. 
Award. .Certificate of Merit, National Rose 
Society and Bagatelle. 
75c each; 3 for $1.90; 12 for $7.50; 
25 for $13.75 
in panel at left. 
Floribundas in border; 
in formal bed; in the 
Dr. Nicolas memorial 
quadrangle in our gar- 
dens; growing im our 
Newark fields ready to 
dig for you this fall. 

Page 4 
below. 
this scene delightfully rest- 
ful, entirely pleasing. 
Flonibunene The 

New Floribunda for 1942 
CHEERG Sea 
(Propagation rights reserved) 
Both blooms and plant are similar to the 
world-wide sensation, ‘‘World’s Fair,” 
but in a clear deep rose-pink (bright red 
near the oceans). Cheer with its much-ac- 
claimed flashy show of color will take its 
place alongside World's Fair as one of the 
most desired in Rosedom. 
Buds....ovoid, orange-pink. 
Blooms. large, about 4 in., opening grace- 
fully; in large clusters. Sweet 
fragrance. 
Habit...vigorous, prolific. 2 ft. Dark 
green foliage. 
$1. each; 3 for $2.50; 12 for $10.; 
25 for $18.75 
For Mass Planting 
25 or More of a Variety 
To set off and add a carpet of color to home-grounds, 
estates, parks and drives, Floribundas have been a 
happy inspiration already widely adopted. Special 
quantity prices, 25 or more of a kind. 
Any $1. Floribunda—75c each 
Any 85c Floribunda—62 3/5c each 
Any 75c Floribunda—55c each 












Floribundas make 
of Tomorrow 
