


Rose Bampton 
T THE World’s Fair of 1940, whet: it 
was realized what an unusually lovely 
Red Rose we were to have for 1941 intro- 
duction, came the inspiration to christen .it 
“Rose Bampton,’’ in honor of the lovely, 
fashionable Metropolitan Opera and radio 
star, who was a former neighbor of Newark, 
New York, the Rose Capital of America, 
when she lived in Buffalo. 
Miss Bampton honored the Rose by making 
it her namesake in the Jackson & Perkins 
Rose Gardens at the Fair. We are confident 
its gorgeous blooms will continue to honor 
her for many years in the Rose gardens and 
exhibitions of America. Her Rose was first 
exhibited in America at the annual show of 
the Niagara Frontier Rose Society, Buffalo. 
a resenting ->°* The New Red Rose for 1941- 
Rose Samyaton 
(Plant Patent applied for 

This Fall is the lime to Plant 
XPERIENCED gardeners and rosarians have long proved the definite 
advantages of fall planting, and more and more is the general public 
following their leadership. 
Get the Jump on Spring! 
Fall pianting and winter protection are really very 
simple—complete and detailed directions for plant- 
ing and wintering are sent with each J. & P. ship- 
ment. J. & P. Roses are grown with painstaking 
care and shipped during the fall at the ideal time 
to put them to bed for the winter, where their 
roots become established in their new home and 
are ready to start their vigorous spring growth as 
the frost leaves the ground. The new shoots come 
with the first warm days, developing plants com- 
parable to older established bushes. The excellent 
results in both growth and bloom will prove to 
you the soundness of our recommendation that 
you plant Roses this fall. 
The J. & P. Guarantee 
is Your Protection 
Should any Roses you plant this fall, and prepare 
for winter according to our directions, fail to live 
and bloom next summer, we will replace them, 
prepaid and free of charge. Every Rose plant you 
receive from us bears the famed J. & P. waterproof 
label (see front cover), symbol of our replacement 
guarantee—to be of the finest quality, full-stemmed 
with robust root systems, tested and proved by 
two years’ growth in our own fields, true to name 
and class, sturdy and free from diseases—and to 
reach you in perfect condition. 
If for any reason shipment is damaged in transit, or not exactly as 
ordered, please notify us immediately so we may adjust quickly. 
Of unusual distinctiveness, Rose 
Bampton is ‘‘the’’ red Rose of the 
year. The charming petals reflex 
slightly as they open and the full 
flower resembles a dahlia. The scintil- 
lating hue retains its depth through- 
out the long life of the blooms, and 
approaches the spectrum red. The 
plant is strong and healthy, of me- 
dium height, bountifully supplied 
with rich dark green foliage. Some 
choice plants are reserved for you 
this fall. 
Brilliant...China-red . . . not just a new 
red Rose, but a new and out- 
standing shade. 
Bud...... .alluring, Ophelia-shaped, 
rich carmine, developing in- 
to china-red as the petals 
unfold. 
Bloom... ..very double, slow in open- 
ing, holds a long time. 
Fragrance. .delightful old Rose perfume. 
Award..... First Class Certificate, Royal 
Dutch Horticultural Society. 
$1.50 each; 3 for $3.75; 12 for $15 

The New Roses 
There has been real progress in Rose improvement 
during recent years—in hardiness, resistance to 
disease, form, fragrance, habit and abundance of 
bloom—and both the Floribundas and the Hybrid 
Teas will be called on to replace usual fall plantings 
of imported Dutch bulbs for beds and borders. 
The Floribundas have proved themselves particu- 
larly adapted to this use for they supply not only 
spring color but they bloom persistently and 
brighten the borders all season long. 
In the J. & P. World’s Fair Rose Garden picture 
at right, an effective Floribunda planting appears. 
Roses need sunshine, but half a day, morning or 
afternoon, will suffice. J. & P. Modern Roses are 
very easy to grow; not as subject to disease as 
older varieties; many almost immune. 
Order Early! 
We want you to have your plants at the right planting-time. 
They should be ready to dig and ship about October 15. Please 
order early; all orders will be shipped at the proper time. On 
3 or more plants of one variety you earn the lee rate, or, if 
you wish to plant different varieties, special low prices are 
supplied in our attractive assorted group offers. 
For orders under $10, please send cash with order; or $1.00 with 
order and balance C. O. D. On larger C. O. D. orders send 
10 per cent with order. Charge accounts are due first of following 
month; if you do not have an account with us and wish one, 
please give bank and 3 other references. 
TRANSPORTATION PREPAID. Every J. & P. Modern Rose 
Plant is sent prepaid, anywhere in the U. S. A. (except C. O. D. 
orders which are mailed or shipped collect). 
ADDRESS ORDERS TO: 
Jackson & Perkins Company 
1 ROSE LANE, NEWARK, NEW YORK STATE 


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Some of the 75,000 visctors in the J. & P. Gardens in Newark, New York, during the 
Festival of Roses last summer. Come and see them yourself this fall, or next year. 
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OFS CA 
NOW in our 66th year, the Jackson & Perkins growing nurseries 
extend from coast to coast to properly serve the increasing demand 
for Modern Roses and nursery stock. Over 2,500 acres at Newark, 
New York, are devoted to the Jackson & Perkins plantings, about 
1,000 acres in New Jersey and nearly 1,000 acres in California. 
The main offices are in Newark, New York, the Rose Capital 
of America, where all your orders are filled. Here, in a great 
carpet of gorgeous color, the plants we send to you this fall and 
next spring have been in full bloom all summer, gaining rugged 
vigor and storing up abundant energy to be even more beautiful. 
Yearly, the annual Festival of Roses is proclaimed by the Mayor 
as a Civic event, when the Jackson & Perkins test and display 
gardens are at their height of first bloom. Here you may see 
20,000 rose plants of over 3,000 varieties in bloom, including 
some of our new Roses not yet introduced, debutantes of Rosedom 
for 1942 and beyond. 
In the All-America Selections for 1940, Jackson & Perkins Company 
received First Award for Hybrid Tea Roses with Dicksons Red 
(p. 5), and First Award for Floribundas with World’s Fair (p. 4). 
We invite you to visit our Gardens in Newark whenever you 
come this way; we invite you to enjoy J. & P. Modern Roses in 
your own garden next summer. 
Jackson && Perkins Co. was selected exclusively to 
supply and maintain the Parade of Modern Roses, 
occupying 10,000 square feet in Gardens on Parade 
at the New York World’s Fair in both 1939 and 
1940. Nearly half a million flower lovers have 

18 nations, 


seen the 8,000 Rose plants in 41 model bed arrange- 
ments, representing 250 of the finest varieties, from 

Bee ee 
Sloat = 

