“Fon the Seed Tnade... 
It is a pleasure to present for your 
consideration a complete listing of the 
Flower varieties we are growing for de- 
livery after 1941 harvest. 
Included in our catalog this year are 
many items that were formerly imported 

Mee ee from Europe and the East, which we now 
ina field of Sweet Pea “Tops”, offer for the convenience of our American 
an Early Flowering Novelty. Trade. We urge that you place your re- 
quirements early and avoid the certain 
possibility of shortages on these items later in the season. 
In line with the usual Macdonald policy, we shall continue our whole- 
hearted efforts toward the improvement of existing Flower Seed siraing == 
through extensive Trial Ground breeding and field selection. We have 
specialized in growing better Florist varieties for the past fifteen years. 
Flower Seeds require an unusual amount of care and attention while 
in the state of production, and consequently should only be purchased on 
a quality basis. You will agree we believe, that our prices are reasonable 
and consistent with seeds of the highest quality — and that there is noth- 
Ing so expensive as cheap, carelessly grown, flower seeds. 
Thanks to the wide acceptance and increasing demands for Mac- 
donald strains, we are planting 500 acres to cover our 194] crop require- 
ments. This entire acreage is located in the Santa Maria Valley and is 
either owned or leased by our firm— we do not grow on contract with 
farmers. Santa Maria is situated half-way between Los Angeles and San 
Francisco, a few miles from the coast. Visitors are always welcome and 
should try to time their trips between the months of April and September, 
when most of the flowers are in bloom. 
To you, our customers, is due all credit for the sustained growth of 
The William Macdonald Seed Company; by your confidence and loyal 
patronage you have made it possible for us to keep supplying the best in 
Flower Seeds and we shall constantly strive to merit your repeat business. 
ee 
