Page One is important 
Because. . . 
it’s @ word 6 appreciation 
When we look back upon the successes that have crowned hard effort, and the many satisfac- 
tions that have come from the fine horticultural nature of this, we feel a wealth of warmth 
for the good people and circumstances that have been responsible. 
Our country has afforded the opportunity as none other could have done. Our every advance 
and progression has been made possible by our customer friends, each one of them. There 
is not a finer group of people anywhere than those with whom we have been privileged to asso- 
ciate, and to all of you we tender our sincere appreciation. 
it looks ahead 
The principles of the Joseph F. Martin Company —- faithful adherence to policies of good 
service, top-quality material, courteous treatment, and information from experience cheer- 
fully given — shall continue to be followed to the last letter. 
We look forward to another season, enthusiastically working so that we may further cement 
our old friendships, make new ones, and de our best to merit both. All of the qualities that 
you have come to expect from us as typical and distinguishing will be kept sincerely, so that 
we may better serve you. 
it’s @ word about perennials 
These past several months have been fine, and the quality of our perennial plant material 
is such that it will not be excelled anywhere. The list which you will find in these pages is 
all inclusive, representing everything that is really good in perennials. 
The perennial plant field has advanced tremendously until at this time it is perhaps the most 
exclusive and specialized branch of the nursery business. We've always kept pace and you 
have our earnest assurance that we will continue to bring to you all that is really good in 
perennials, and that they will be kept generously available to all our customers at reason- 
able prices. 
Ti 
Z ec 
Gratefully, 
