



A Personal Message 
from the Founder 
TO OPEN OUR 
46TH YEAR 
Middlebury, Indiana, December 15, 1940 
DEAR FRIENDS AND CUSTOMERS: 
Forty-six years ago, the writer founded the Krider 
Nurseries six miles distant from our present plant at 
Middlebury, Indiana. Starting with 30 acres of land, 
we have built our venture into one of the largest in 
the Middle West. Our nursery now comprises 540 
acres; 380 of which is in young cultivated stock from 
which we supply our catalog trade. 
Every item in this catalog we have growing in vari- 
ous quantities here on our grounds. We claim to have 
the most diversified nursery in America. Here we maintain a garden in which every 
item in this catalog is properly shown and arranged. 
We built an outstanding garden at the New York World’s Fair where we showed 
a complete line of nursery stock properly arranged for the benefit of our customers. 
For those who visited our garden in ‘’Gardens on Parade” during the 1939 and 1940 
Fair, we hope you enjoyed our efforts. The outstanding plants at the Fair have now 
been transported to our home grounds at Middlebury, Indiana. The two outstanding 
Rockeries which we showed there in an attempt to educate our customers that they 
can have an outstanding perennial and rock garden under the shade of large trees in 
their own back yard, we have moved to Middlebury, and they can be seen under the 
shade of a mammoth Elm tree near our office. 
The writer has covered forty states the past year in an attempt to find new things 
and the best things for our customers throughout the Union. The Ocean Spray which 
we feature in the back of this catalog was discovered by us in 1935 in Western Oregon. 
It has taken five years to work up a stock sufficient to supply our trade. 
Our All-American Rose Collection, Phlox Collection and Lily Collection are all 
arranged to give complete satisfaction to our customers throughout the country. 
These were in our World’s Fair garden in New York, and their quality and 
beauty speak for themselves. 
This copy is our black and white issue, featuring most of the things to be 
found in the New York World’s Fair garden. We publish a 72-page catalog; 
32 pages in four colors, showing most of the new creations in proper color. 
lf interested in this, it will be mailed you free on request. Please ask for colored 
catalog when writing. 
Also we publish a complete garden guide for the benefit of our friends and 
customers, showing proper planting directions on all types 
of homes and all types of borders. We have tried to em- 





VERNON H. KRIDER 





























WERE body in this book the answers to all the thousands of 
inquiries which come to us relative to how, when, where, 
YOU and why to plant. 
THERE? We have spent more than $3,000.00 to make this book 
available to our customers, and it’s yours for 10c to pay 
postage and packing. Just clip this offer out of the letter, 
enclose it with 10c, coin or stamps, and mail it to us at 
once and get your copy. You will be more than pleased. 
May we serve you further? Write us. All inquiries will 
be carefully answered. Forty-six years of experience will 
help you avoid mistakes. 
Very truly yours, 
VERNON H. KRIDER, Gen. Mar. 
THE KRIDER NURSERIES, INC. 
ORDER EARLY and GET 20% FREE STOCK 
ORDERS WILL BE SHIPPED AT PROPER PLANTING TIME 
Most people wait until the first warm days of spring before they think of, and plan their 
orders for nursery stock. If we can induce part or all of our customers to send in their orders 
early we can distribute the work over a longer period of time and handle it with a smaller 
working force. This means a considerable saving in time and money to us, and we will 
gladly pass this saving on to those who order early. 
20% DISCOUNT FOR EARLY CASH ORDERS RECEIVED BEFORE MAR. 15TH 
On all orders of $5.00 or over received before March 15th, we will allow you to select 20% 
of the amount of your order in additional stock free of charge. In other words, on a $5.00 
order you select $1.00 in additional stock; on a $10.00 order you select $2.00 in additional 
stock, etc. Remember this offer applies only to orders of $5.00 or over, accompanied by 
remittance in full, and they must be received before March 15th. 
Notice: Southern orders can be shipped any time after January 1st. 
No orders will be booked or sent unless 25 per cent of amount is sent with order. 
GENERAL INFORMATION 
Location: Our nursery is located at Middlebury, Ind. Here we have our offices and 540 
acres of as fine nursery land as can be found. We are just north of U. S. Route No. 20: 
15 miles east of Elkhart, Ind. We are 12 miles south of U. S. Route No. 112 which you leave 
1 mile west of White Pigeon, Mich. Indiana State Route No. 13 passes along our grounds. 
Claims: All claims for shortage must be made within 10 days after stock is received. 
No attention will be paid to claims made months after the goods have been received. 
Remittances: Make all remittances by post office money order, express money order, draft 
or check. Do not send cash unless you are sure to register your letter. We accept checks from 
responsible persons. Please do not send stamps and we ask that you make your order for at 
least one dollar. We assume no responsibility for remittances lost in the mail. 
References: First State Bank, Middlebury, Ind.; Elkhart County Trust Co., Gosh : 
Dun and Bradstreet, Inc., 290 Broadway, New York City: Py i pees 
COPYRIGHT, 1941-THE KRIDER NURSERIES, INC. 













[2] 
Index 
Apples ..... 3, 44, 45 
Apricots sees enmee 45 
ASPOrdgUS see 49 
Asters, Hardy .. 22, 25 
Azaleag ats netn eae 38 
Barberry 23). sea 30 
Blackberries . )2m.. 47 
Bleeding Heart .... “a 
Blue Spruce. 40, 41, 43 
Boysenberry ...... 47 
Buddleias 2.4.5... Dy 
Cannasice tac eee 14 
Cherries .... 3, 46, 47 
Chrysanthemums 20, 24. 
Clematis 29 
Climbing Roses .. 
Gurrants 7. 
Dahliase): hpeyaeean ae 
Daisies’ «ci. seen 28 
Daphne Cneorum .. 12 
Delphiniums ...... Ie} 
Dianthus*. . 1972 laeza 
Dogwood, Flowering. 31 
Evergreens .... 40-43 
Gladioli *. 22a eee 14 
Gooseberries ...... oul 
Grapes") aie eee 49 
Guarantee.) 2 eee 
Hedge Plants ..... 30 
Iris) Jicvocs lots 
Lilges see ose 0 ae 
Lilideum (Improved 
Tigridica)siecrs sree Ze 
Lilies teens | Pals 
Magnolias . Front Cover 
Maples, Japanese 
Broad Leaf aaa 32 
Maples, Shade .... 32 
Nectarine... see . 46 
Ornamental Trees 
Sarton ee -34 
Peachess.7.421. a. S250 
Pédrs?<ae ct aneenaee 3, 45 
Peoniés : 20 ace sere 15 
Perennials 2.1 2ak 
Phlox, -Hardyseerss 
Lihale 2 F242 Bree 
PlumSeaie oc 3, 46 
Quince Trees ..... 45 
Raspberries ...... 47 
Rhododendrons .... 
.. Lz 
hee see 
* 
Rhubarbix.. eee 49 
Rock Plants *o,eoe 19 
ROSéS ays aucseneee 4-12 
Shade Trees ... 32, 33 
Shrubsa eee 35-39 
Strawberries ...... 48 
Truehedge Column- 
berry << See 30 
Vines. 33.. 1% ae 29 
Woter Lilies Gisaeee 16. 
Yuccas®< io cata 
