THE HORTICULTURAL 
PTHEADLINERS 
For 1941 are 
PREMIUM HARDY 
PERENNIAL PLANTS 
presented by 
The JOStPH fF. MARTIN COMPANY 
Including Those That Are.... 
NEW ... NOVEL... DIFFERENT 
TIME TRIED ...POPULARITY PROVEN 

CAREFUL BUYERS TAKE 
DISCOUNTS 
In addition to the reasonable prices in this catalog, we 
offer our customers the great advantage of cash discounts. 
In effect you TAKE YOUR FIRST PROFIT on Martin’s 
Premium Perennials EVEN BEFORE YOU RECEIVE THE 
PLANTS. Simply write out your order using the catalog 
prices, total it, then take— 
@ 2% on all cash orders up to $10.00. 
@ 5% on all cash orders from $10.00 to $25.00 
@ 7% on all cash orders of $25.00 or more. 
YOUR BANKER WILL TELL YOU 
_, that cash discounts are earnings just as surely as in- 
terest on money invested over the term of a year. 
Did you know that 2% discount is the equivalent of a cash 
earning of 14% per annum... that 5% is the equivalent 
of a cash earning of 35% per annum... that 7% is the 
equivalent of a cash earning of 49% per annum? 

Premium Plant Policy 
OUR CUSTOMERS HAVE 
THIS DEFINITE ASSURANCE: 
All plants produced and made ready for sale by the Joseph 
F. Martin Company, whether field grown or out of pots, 
are without a single exception, finely developed, heavy 
material. that will give maximum results in the first season 
after planting. 
The fact that many items are offered both out of pots and 
field grown, and some only out of pots or field grown, 
may be confusing. There is good reason in every instance, 
and this is borne out by many years of experience in the 
preparation of perennial plants for our critical customers. 
In ALL CASES the best plant for shipping and transplant- 
ing is the one that is listed. Where either pot plants or 
field grown will give good success, both are listed. This is 
part of the carefully weighed reasoning behind each item 
in this book. 
