CHRYSANTHEMUM MAXIMUM - ESTHER REED 
An Introduction You OVill Enjoy 
An Ideal Plant — Grand for Cutting 
Always in Flower 
Indeed, Esther Reed possesses more good points than any her- 
baceous plant in existence. Its pure white flowers are full double, 
very large, long lasting and of enormous substance. When the 
flower is just out, its center is compact and slightly green, but 
gradually the center broadens out and develops into pure white. 
When the first flowers appear in June their diameter is as much 
as 4 inches, while later in the season the flowers become a little 
smaller. It is impossible to give an idea of the quantity of flowers 
one plant can produce, for every time the flowers are cut, fresh 
flower stems shoot up again. 
The plants begin to bloom about the third week in June, and 
keep flowering until late in the season. Even in the beginning of 
November when Dahlias and other plants are cut down by frost, 
there are still some Esther Reeds in flower. Although these 
flowers are smaller and shorter than earlier in the season, they 
are still very useful. 
The best time for planting is early in the spring. If planted in 
April they will produce an abundance of flowers the same season. 
Planting in August or early September will also give good re- 
sults. Generally speaking they are easy growing plants, im- 
partial as to soil, although best results are obtained on land that 
is well cultivated. 
One can improve the size of the flowers and length of the stems 
considerably by disbudding some of the side shoots. It is, further- 
more, advisable to lift and divide the plants every two years. The 
flowers that are bloomed out should always be cut. Double Shasta 
Daisy, Esther Reed, has been tried in many parts of the world, 
and has proved satisfactory everywhere. We have produced it 
on 18- to 24-inch stems. 
Each 50c; 3 for $1.25; 10 for $3.50 


