AMERICAN HORTICULTURAL AUTHORITIES 
Well Balanced Planting Will Prove 
Profitable 
“In regard to the future of the decidious 
fruit industry, it is my honest opinion that a 
well balanced planting of apples, now or in 
the immediate future, will prove to be very 
profitable to anyone that will do so. 
“Plantings of the smaller fruits, (grapes, 
cherries and berries), where well taken care 
of, have, in my observation, proven to be 
profitable in nearly every case. 
“The states in which I contact the fruit 
growers are Indiana, Illinois, Missouri, Ark- 
ansas, Tennessee, Oklahoma, Kansas, Iowa, 
Nebraska, Colorado and New Mexico.” 
Dewey Dell 
Dist. Sales Promoter 
Standard Oil Spray Products 

Would Pay Anyone to Plant Acreage of 
Young Orchard 
“In placing my order with you for apple and peach trees, 
I feel that there is nothing I could plant on my farm that 
would bring in more returns, and now that the acreage of 
apple trees is so low, I think it would pay anyone to plant 
out an acreage of young orchard. The trees I have received 
from you have been very satisfactory.”’ 
Fred Turner, President 
Missouri State Horticultural Society 
Big Opportunities for Average Farmer 
“The Ozark region appears to offer a splendid opportunity 
for farmers who will set out well adapted fruit varieties on 
suitable soil and locations. Not only is there an opportunity 
for the commercial grower, but also for the average farmer 
with small orchards as a supplement to the family food 
supply and to boost the farm income. Profitable, average net 
returns can be realized over a period of years with proper 
cultural and marketing methods.” 
Gene M. Moses, Farm Editor 
Joplin Globe Publishing Company 
Joplin, Missouri 
Three Factors in Profitable Production 
“Proper selection of site, choice varieties and proper care 
will result in profitable production.”’ 
Your Problems are Our Problems 
We are anxious to help you by properly 
planning your orchard for a Profitable Future. 
I will give your Individual problems my Per- 
sonal Attention. 
A. E. WESTON 

$5,189.00 Gross Sales in 1940 from 19 Acres 
$5,189.00 Gross Sales in 1940 from 19 Acres 
“On our 19 acre practical fruit farm of 15 year old Apple 
Trees, our gross sale was $5,189.00 in 1940. Here are the 
figures in detail: 
$5,189.00 Gross Sales 1940 
from 
19 Acre, 15 year old apple orchard 
Here are detail figures. 

Number of Total No. Average 
Trees Bushels Gross Per Tree 
300 Grimes 2,510 $1,763.80 $5.87 
50 Yel. Delicious 169 118.10 2.36 
300 Jonathan 1,559 1,623.60 5.40 
600 Ada Red 1,648 1,783.50 2.96 
6,060 $5,189.00 
Average gross income per acre $273.00.” 
Apple Orchards Planted Now Will Bring 
in Future Profits 
“T think any planting of apple orchards now, of the right 
varieties, will pay big dividends in a few years, as orchards 
here are going out many times faster thn new ones are 
coming in.”’ 
W. J. Linderman 
Large Commercial Orchardist Operating 100 Acres. 
Marionville, Missouri 
No Difficulty in Marketing First Grades 
“There still is a very brisk demand for good peaches 
in this state, and when they are grown properly there 
is no difficulty in marketing all the first grades. Our 
main draw-back here is the gamble with the weather. 
However, the growers who have taken care of 
their trees have profited well from an average of 
three crops out of five. Some of the more fortunate 
growers have averaged four crops out of five, and 
they all say that there is a good possibility of in- 
ereasing acreage.”’ 
Oklahoma Agricultural and Mechanical College 
G. F. Gray 
Assistant Professor 
Dept. of Horticulture 

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