READ THESE OPINIONS OF LEADING 
FACTORS IN PROFITABLE FRUIT GROWING 
MORE FRUIT GROWERS 
DIVERSIFYING PRODUCTION 
“Today we find more apple growers diversifying in 
their production and raising peaches, plums, cherries, 
grapes and berries along with their apple crop. 
“As we find better varieties adapted to our growing 
conditions, this diversifying will continue and prob- 
ably increase during the next five years. The value of 
growing several fruits is obvious. There is less risk of 
having a complete failure each year, and over a period 
of years the grower will have a much more normal 
average income each year.’’ 
Paul H. Shepard, Director 
Missouri State Fruit Experiment Station 
Mountain Grove, Mo. 
Young Orchards Every Four or Five Years 
“Tf a person is in the fruit business it is just like any 
other line of business. He has to keep his plant up in good 
shape, and by that I mean a man who is depending on the 
fruit business for his living ought to have young orchards 
coming along every four or five years, putting out additional 
acreage and cutting down the older or unprofitable trees.”’ 
F. H. Simpson 
F. H. Simpson Company, Flora, Illinois 
Car lot distributers of apples. peaches, pears. 
Optimistic About Missouri-Arkansas 
Fruit Growing 
“T am quite optimistic about the future in northwest 
Arkansas and southwest Missouri as a fruit growing region. 
We know what this region has done. With all the additional 
informtion and with the certainty that weather conditions 
will be more favorable in the future than they have in the 
immediate past, I see no reason why fruit growing should 
not again take its rightful place. I believe there will and 
should be this difference. Orchards should be planted in 
small units but more people will plant orchards. They will 
be better cared for and production and quality will be 
enhanced.”’ 
J. R. Cooper, Head Horticulture and Forestry 
University of Arkansas College of Agriculture 
Agricultural Experiment Stations 
Fayetteville, Arkansas. 

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Must Look Ahead From Three to Ten Years 
“Phe apple, or fruit, if you please, has been the most out- 
standing industry in northwest Arkansas for many years. 
Production is getting lower every year on account of fewer 
mature trees. We are taking out our old orchards as fast as 
possible so as to get in shape to replant. One in the fruit 
tree business must look head from three to ten years. So 
we are planting as fast as we can.” 
Pitts Brothers, Lincoln, Arkansas. 
Sugar Hill Fruit Farm 
Producers and Shipper of High grade 
Arkansas Apples with Ozark flavor. 
Plans On Setting Sixty Acres This Fall 
“As to the future for apple growers in Missouri, it is my 
opinion that now is a better time than ever before for 
growers to set more acreage. We plan on setting sixty acres 
this fall. We have one hundred fifty acres, five years old, 
which yielded a nice crop this year.’ 
Pike Co. Producers by J. W. Cannon 
Clarksville, Mo. 
New Market Methods Make Peaches Profitable 
“Tt looks to me like there are good prospects for peaches 
in the future, because there is now being worked out, in 
almost all parts of the country where peaches are grown, a 
marketing plan, also a grading and packing plan, to get the 
best grades possible on the markets and to help to keep 
from demoralizing the market with culls and low grade 
fruit. I do not believe there can be too many good peaches 
put on the markets, if they are well distributed and gotten 
to the consumer without too much marketing expense, so 
the consumer can afford to buy at a reasonable figure. I 
think the greater number of growers in this state have come 
to that conclusion and will work together to get the better 
grades and pack, in fact there is now a movement on foot 
here to that end.”’ 
Barnet L. Thompson 
Thompson Orchard Co. 
Growers and Packers of Fancy Elberta Peaches 
Nashville, Arkansas 
Horticulture Versus 
Agriculture 
“When any kind of agricultur- 
al production in the past has 
paid good returns, fruit crops 
have been profitable. It is safe, 
therefore, for growers of apples, 
peaches, cherries, and small 
fruits to make this prediction 
for the future.” 
De iaelalbert 
Dean of Horticulture 
Missouri University 
