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SUPER DAHLIAS MARCH ON 
To Our Friends and Patrons: 
The photo on the front cover represents our First Prize Winning 
display at the A. D. S. Show, “Gardens on Parade” N. Y. World’s Fair 
held on Sept. 20th, 21st and 22nd. Our display not only was beautiful 
and admired by everyone but also was rather an original one. As you 
can see from the photo we displayed a huge framed “Old Glory” made 
entirely of dahlias, white poms were mounted on the silvcr stars— 
bright red and snow white decoratives were used for the stripes. 
MARGIE PARRELLA and WHITE KING were used for the white, 
and LE TOREADOR for the red. Needless to say our display at- 
tracted the most attention of the visitors particularly for the original 
idea of the flag which was highly commented of being very appropri- 
ate particularly at this time. Honestly speaking this was quite a 
task. However, anything can be accomplished if we try. The size 
of the flag was 6% ft. « 4% ft. Nearly one hundred and seventy 
five large blooms were used and forty eight poms for the Stars. The 
stem of each individual flower were placed in water, as we did have 
a special arrangement of tanks in back of the frame, for that reason 
the blooms kept very well and we kept the flag on display for one 
week. Needless to say hundreds of photographs were taken of our 
display by the visitors during the three day Show and after that, and 
in some instances photographers had to wait in line over fifteen 
minutes in order to take a good photo as our display was always 
jammed, perhaps you were one of the many. We may add we kept a 
continuous display at “Gardens on Parade” from Sept. 14th until 
Oct. 23rd and there were many of our Novelties exhibited there which 
were highly praised and immensely admired. Many notations were 
made by the visitors particularly of our beautiful Seedling L - I - 2 
now named LYNN FONTANNE in honor of the great actress. S. M. 
37 - 19 now named MAGIC PRINCE, F. W. BECKETT, ALFRED 
LUNT named for that great artist of the stage. VIN WELL 
CRINKLES not large but very beautiful in color and formation. 
AMY PAGE and many others. Our display not only received First 
at the A. D. S. Show but also received a Special Award “Certificate 
of Appreciation” also many other First and Second Prizes. In other 
words the season of 1940 was another milestone added to our previous 
success. In closing am taking this opportunity of extending my sincere 
thanks to Mrs. Harriet B. Pratt and M~. William A. Rodman and 
to all the Authorities at “Gardens on Parade” for their courteous 
treatment and also our thanks is extended to the hundreds cf thous- 
ands of visitors for their fine comment on our dahlias. 
ALBERT PARRELLA. 
APB ERE SPAR hE Ieee 
DAHLIA GARDENS 
3380 ELY AVENUE, Cor. 222nd St. BRONX, Nowy. 
Phone: OLinville 5-83884 
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DIRECTIONS FOR REACHING PARRELLA DAHLIA GARDENS 
Customers can easily reach our place by taking the Lexington Avenue 
Subway, which passes through White Plains Avenue. Get off at ALLERTON 
AVENUE, and take the Boston Road bus, which runs right through Allerton 
Avenue. Ask the conductor to let you off either at GRACE or ELY Avenue. 
By auto follow the Boston Post Road to Grace Avenue, here turn east for 
500 feet, and you are in the center of my gardens. 
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SPECIAL NOTE: AS WE ARE REVISING OUR MAILING LIST THIS 
COMING YEAR, FOR THOSE WHO HAVEN’T SENT US ANY ORDERS IN 
THE PAST, AND WISH TO RECEIVE OUR CATALOGUE, KINDLY NOTIFY 
US. (THANK YOU!) 
