The TRAINED and EXPERIENCED 
P ersonnel ® MEN Behind TOP NOTCH Seeds 
J. T. RUSSELL, Founder and President—A native of Alabama, but a resident of .Mem- 
phis for many years. A man of many and varied business and financial interests. A 
lover of fine horses, and the owner of a string of prize-winners this year. 
L. F. YOUNG, Vice-President—A native Memphian. Started out with the Company at its 
inception nearly 30 years ago, and in active charge of operations. Specializes in field 
seeds, and has aided thousands of farmers and planters in selecting the right crops 
for their particular needs. 

B. E. NEARN, Vice-President—A native Tennesseean, coming to the firm years ago. Mr 
Nearn is in charge of crop investigations, traveling thousands of miles each year vis- 
iting growing sections. A keen student of farm crops and needs, and renders valuable 
assistance to planters all over the Memphis territory. 
F. M. BARTON, Secretary Treasurer—A native Arkansan, coming to the Company in 1930. 
Mr. Barton is the man who sees to it that all requirements of the Federal and various 
State Seed Laws are complied with. With a crew of experts in seed cleaning and a 
battery of improved seed cleaning machinery, he keeps our seeds TOP NOTCH in 
quality, as well as in name. 
O. H. BARTON, Manager of Retail Store—A native of Arkansas, coming into the organiza- 
tion in 1929, Mr. Barton has made an intensive study of retail merchandising and has 
trained a corps of assistants who aid him in making our retail store outstanding 
among seed stores in the South. 

J. H. McMINN, Manager, Mail Order Department —A native Tennesseean; came to the 
Company in 1917. A master of detail, with a crew of assistants trained in handling 
the tremendous volume of mail orders that passes yearly through that department. 
L. F. YOUNG 


How to Order 
USE ENCLOSED ORDER SHEET AND 
ENVELOPE IF POSSIBLE 
Write your FULL, NAME and ADDRESS plainly. 
Be sure to state HOW YOU WANT YOUR ORDER 
SHIPPED, giving Post Office, State, Rural Route 
Number, Box or Street and Number. 

SEED TESTING ~ B. E. NEARN 
REMITTANCES 
The Seed Testing Laboratory is a Pemittatces> should. accom 
pany orders. They 
Seems or cie. seed business. should be made by postal or EXPRESS MONEY 
en coaster ned and li- ORDER, BANK DRAFT or CHECK. If currency 
The Eanee Foe Piers: Tahoe it is used, the letter should be registered. For 
urlitie i - meth Be cwnak - 1M: amounts less than $2.00, stamps are acceptable. 
e ee No C.0.D. shipment will be made on Perishable 
Merchandise, such as Plants, Baby Chicks, Bulbs, 
etc. 
PRICES 
The prices we quote in this catalogue are those 
ruling January 2, 1941, and are subject to market 
changes. As far’ as possible we will fill all orders 
for such seeds in full, but if market values will 
not permit this, we will send all that money re- 
mitted will pay for. 
NON-WARRANTY 
Russell-Heckle Seed Company gives no warranty, F. M. BARTON 
express or implied as to description, quality, pro- erence comeammmennmeces 
ductiveness of any seeds, plants, bulbs or nursery 
stock they send out, and they will not be in any 
way responsible for the crop. You can take your 



SEED CLEANING 
Our large and modern cleaning seed home, examine them, test them, call in your 
equipment enables us to remove these County Agent, and if our seeds are not as repre- 
impurities—weeds, broken seeds, trash, sented, return them at once and we will refund 
etc., so they can be TOP-NOTCH your money. 

grade when they reach you. 
It is advisable to send in your order as early as possible 
for some varieties of seeds are in short supply, and by doing so 
you will be sure of immediate attention, and you will have your 
seeds ready when you want to plant them. No order is too 
large or too small to send to Russell-Heckle—all orders will 
0. H. BARTON 
receive our most careful attention. Orders are filled promptly 
when received; almost all are sent out the same day that we 
receive them. If items ordered are not in stock or for any other 
reason cannot be shipped immediately, we will acknowledge 
order, stating just when shipment can be made. 

RUSSELL-HECKLE SEED COMPANY 
16 South Front Street MEMPHIS, TENNESSEE 
C1] 
