




The MOST IMPORTANT |=" 
~ DOLLAR You Spend this |= 
Year will be the Smallest |— 
Part of the WHOLE PILE |= 




The success of each season’s crop will depend upon the lessons 
learned in the preceeding season. That farmer who can review his 
experiences of one year and apply the lessons to the next is the farmer 
who is most successful. Reflect for a moment upon your own expe- 
riences during 1940. Consider, for instance, the cost of your crop, 
remembering the labor and expense of preparing your land, the 
planting, cultivation, harvesting, and marketing. You will, of course, 
find that cost running into a considerable amount of money per acre. 
Remember, too, that that cost of preparation, planting and cultivation 
is just as great for a poor crop as for a good one. If cheap seed was 
used in planting, the cost per acre was reduced only a few cents, but 
the harvest from the crop was so small that it could not pay all the 
costs of production. If, on the other hand, a few extra cents were ex- 
pended for good seed, the costs of growing were no greater, but the 
harvest from good seed more than paid the costs of producing your 
crop. . 
Good seed cannot be produced cheaply for it takes extra care and 
labor to insure that the seed we grow will be pure and of the highest 
quality. If you will carefully consider the matter of your seed supply 
you will find our seed costs but a few cents per acre more than the 
cheapest seed obtainable, but you will find our seed so superior in re- 
sults that no comparison can be made. If you will decide upon the 
source of your seed by the results of your own experience, we know 
that you will not hesitate to buy the very best seed upon the market 
because “the most important dollar you spend this year will be the 
smallest part of the whole pile’. 

