

——— QUALITY - PURITY - SELECTION 
JUST ANY SEED IS NOT GooD| 
E wish that it were possible for every cantaloupe grower, whether 
home, market, or commercial grower, to visit the Rocky Ford dis- 
trict during the cantaloupe seed harvest. We believe that the grow- 
ers would be ina much better position to make intelligent decisions 
as to the seed to buy for their plantings. Knowing that it is impos- 
sible for every grower to visit us at harvest time, we take this 
method of presenting to you a word picture of our operations. This 
explanation of our methods will demonstrate why our seed has proven superior and 
why the majority of growers come to us each season for their cantaloupe seed. 
We decided, 32 years ago, that it was necessary for someone to specialize in the 
growing of cantaloupe seed if any progress was to be made in producing improved 
varieties. It was evident that no advancement could be made by following the routine 
methods of seed production then in practice. On the other hand, by specializing in 
cantaloupe seed, the additional time, labor and experience utilized in its production 
should be able to produce faster and better results. Time has proven the truth of our 
ideas. Today we are one of a very few who specialize in cantaloupe seed. Today prac- 
tically all the leading varieties in use are the products of these specialists, and our 
firm, as a result of its longer experience, has produced the varieties most widely used. 
As an example, the Hale’s Best and its strains, is by far the most widely used canta- 
loupe variety today. The Hale’s Best is one of our developments. 
Doubless you will be interested in knowing why and how we carry on this work. 
First let us answer the ‘“‘why?” Being farmers ourselves we know from experience the 
necessity of planting good seed. We know that in order to produce a good crop it is 
necessary for someone to first produce a good grade of seed. We set ourselves to the 
task of producing that good seed for the cantaloupe growers of the nation. 
How, then, do we operate to insure that our customers get only the best seed that 
will give them the finest possible resuls. In the first place, we specialize in cantaloupe 
seed. While it is necessary, in our farm rotation to grow other crops than cantaloupes, 
our special attention is centered on the melons. Specialization in one crop over a period 
of 32 years has given us knowledge and experience that enable us to meet and solve 
many problems of cantaloupe production. All this knowledge and experitnce is di- 
rected toward the end of supplying our customers with the highest quality, pure seed. 
Our years of experience have proven to us the necessity of personal supervision 
of all phases of the seed growing and harvest. Experience, too, has shown what methods 
of harvest produce the best results. Since you cannot all visit us and observe these 
methods we will use the next best method of informing you about them. 



It takes long experience and 
careful attention to give you 
the highest quality cantaloupe 
seed. Experience has proven 
that only hand-cut melons 
give the finest selected seed. 
Close personal supervision in- 
sures the quality and the pur- 
ity of our seed as it passes 
through the various stages of ( 
harvest. We extend an invita- 
tion for you to visit us at har- 
vest time and witness the ac- 
tual scenes portrayed in these 
photographs and the article on 
these two pages. 
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aE = ee 

