SCIENTIFIC ROOT AND TOP PRUNING 
Scientific Root and Top Pruning replaces the ordinary hap- 
hazard methods, which so often result in inferior grades and dis- 
appointment to the home owner, with exact scientific methods 
that are sure to please. 
Tests have demonstrated that ideal root and top pruning are. 
absolutely essential to the production of Nursery Stock that is 
really superior in quality. 
Leader Removal, that is the cutting out of part of the main 
branch or leader, is a type of pruning essential in the case of 
many varieties. It retards natural growth to obtain a heavy, 
well-branched, well-shaped tree or plant. 
In other varieties, tests have demonstrated that heavy, bushy, 
shapely specimens are best obtained by Multiple Top Pruning, 
at predetermined intervals, throughout the growing period at the 
Nursery Farms. 
Scientific Pruning develops an unusually heavy, compact root 
system, that permits transplanting with a minimum degree of 
shock and a consequent minimum interruption to natural growth. 
That is why it is possible to offer our customers the protection 
of an exceptionally liberal replacement guarantee—“IT GROWS 
OR WE REPLACE IT FREE OF EXTRA CHARGE.” 
ENTIRE ROOT-WRAP MOISTURE CONTROL 
Superior Quality Nursery Stock, handled and packed by the 
New Moisture Control, Entire Root-Wrap Method, insures ar- 
rival at customers’ homes in the same field-fresh, ready-to-grow 
condition as when dug at the Nursery. Farms. 
Nursery Stock that is allowed to get too dry becomes perm- 
anently damaged and results in stunted, scrawny specimens, 
which never develop their natural beauty and productiveness. 
If packed too wet, stock may become soft—premature growth 
may start and overheat in transit. When planted, unnatural 
growth may result in lack of root nourishment to keep pace with 
top development—and the plant withers and dies. 
The new MOISTURE CONTROL ENTIRE ROOT-WRAP 
METHOD eliminates all these troubles. Each shipment—each 
individual piece of stock—receives exactly the right amount of 
moisture for delivery as Mother Nature intended, in ideal condition 
for successful planting. That means satisfied customers. 
OFFICIAL INSPECTION 
Every year the nursery stock in our big complete line is 
thoroughly inspected by the New York State Department of 
Agriculture and Markets. A certificate of inspection is issued 
to us after inspection, upon finding our stock free from injurious - 
insects and plant diseases. It is our permit to sell and ship 
such stock in and out of New York State. A copy of this Cer- 
tificate is filed with the Department of Agriculture in every State 
where we do business, and a copy of this Certificate is attached 
to every customer’s shipment of stock. 
But that’s only a routine procedure, required by law. We go 
further. At great expense, Dr. Shaw or a member of his staff 
inspects all apple, pear, plum and cherry trees to make sure 
the trees are true-to-name. Humans, with the best of intentions, 
makes mistakes. Mistakes may be made even after the greatest 
care. We check finally on that human weakness to prevent 
disappointment to our customers. 
This, too, is one of the extras —just another of our “Points 
of Superiority”. 
(A Common Sense Talk on Quality continued on page 19) 
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