
probably ask Why? HOW DO YOU 
$4 STRAWBERRIES PAY $4 

OW? It’s very simple. Because there 
Pp R | C Ec S are going to be good, and even very good this year and next, ‘42 and "43. You 
will be more money and fewer berries! 
That there will be more money seems certain, 
considering the many billions being spent for our 
country's defense, and for other things. 
That the crop of fruit in 1942 will be small is 
easily seen. Dry weather has caused such poor 
Falens beds that a large crop just can’t be pro- 
uced. 
The fruit crop in 1943 will be smaller than normal 
for several reasons, but the most important are these 
two. First, scarcity and higher cost of planting 
stock this year. Second, fear of labor shortage, or 
actual labor shortage. 
For 1943 we believe you larger growers who 
must hire most all of your help should reduce your 
plantings somewhat. For those of you who have 
large families to help, or who have a small group’ 
of reliable, steady workers, there is a good chance 
to cash in with berries from even larger plantings 
than usual. 
The above represents our honest opinion of the 
sutuation at this time and we hope it will be helpful 
to you all. 

PROFITS 
$500.00 Per Acre 
A “banner year with berries” is in sight for 
those growers who by taking advantage of the 
favorable factors under their control, produce a 
heavy crop of fancy berries. $300 to $500 per 
acre, and more, too, in some cases! We can name 
berry men who made $1,000 per acre even in 1941. 
The Bureau of Agricultural Economics “Outlook 
Issue’ of October, 1941, states, ‘It is probable that 
costs of production and marketing will increase 
somewhat, but it is likely that the increase in de- 
mand will result in price levels (for all fruits) suf- 
ficiently above those of recent years to more than 
cover increased costs.” 
Larger profits from higher prices—that’s good. 
So this is the time to pile up the profits with higher 
yields. A part of every crop must go for expenses, 
plants, fertilizer, labor, crates, etc. Low yields may 
therefore mean little or no profit. Good yields will 
mean good profits left over after expenses are paid. 
Extra yields of fancy berries will bring a smile to 
your face and a bulge to your bank account. 
Here’s a 9-point program to help you get those 
extra berries and higher profits. 
1. Select good land—the best you have, and give 
it thorough preparation. (See page 28.) 
2. Get good plants of fancy high yielding varieties. 
(See page 34.) 
3. Set the plants early. No one thing is more im- 
portant. (See pages 18 and 28.) | 
4. Follow good cultural practices as outlined under 
“Common Sense Methods,”’ pages 28 to 31, 
especially in regard to cultivation, fertilizers 
and mulching. 
5. Don't set too many. Grow all you can get the 
help to handle but don’t overload. 
6. Stretch out the season with a succession of 
fancy varieties. It will enable you to handle 
more berries with the same number of pickers. 
7. Pick and pack carefully. Careful handling 
means higher prices any time. 
8. Market promptly using clean, bright crates and 
baskets. 
9. Study possible markets and make use of the 
ones that pay best. Wholesale produce markets, 
local auctions, roadside markets, sales to gro- 
cers, restaurants, hotels, etc., sales at the farm 
by the quart or by the load are all methods in 
wide use. 
Merrimack Co., N. H., April 7, 1941. ‘“‘I had a record yield from the plants I put in the year 
before. From 3,000 plants, which included about 2,000 Catskill and the rest in Premier and Fairfax, 
I had a yield of over 3,000 quarts, every box of which sold wholesale for no less than fifteen cents. 
And were they talked about! Even today people remind us of our wonderful berries, and I am always 
glad to let everyone know they were Allen’s plants. They were called strawapples up here. Cool, 
wet weather during the growing season gave them a size beyond compare. The best part of it all 
was, the size held up. Thank you for your service.’’—-Mr. Samuel S. Richmond. 
Duchess Co., New York, July 4, 1941. ‘‘For the first week of the picking season I was sick. 
I hated to go near my strawberry patch, but then we had a beautiful rain and the response was 
wonderful. About a week later we had more rain. We picked about 12,000 quarts from a little over 
one acre. Lost a lot from rot caused by not being able to get them picked for several days. The 
Catskill came through with flying colors. With me, Pathfinder is very good also. Let me know 
how the new Darrow varieties show up, especially the Redstar. This has been my most profitable 
strawberry season.’’—Mr. E. B. Underhill. 
Hamilton Co., Ohio, March 29, 1941. ‘‘This is the seventh year I have bought Allen’s plants. 
During the last three years my small patch in New Jersey has yielded at the rate of 12,000 quarts per 
acre, one-half Mastodon, one-half Fairfax and Premier.’’—Mr. H. V. Noble. 
Index—Page 33 

