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PREMIER 
NUMBER 1 IN THE HIT PARADE! 
Most Dependable Variety of All for High Yields and Large Profits 
YOU'D THINK JACK FROST WOULD BE DISCOURAGED! 
For 25 consecutive years Premier has fought off all attacks of spring frost 
and has come through with a bumper crop of big berries. Crops of 10,000 quarts 
per acre and profits of $500 to $1,000 per acre have not been uncommon. 
After it was introduced in 1916, popular approval of Premier swept almost 
like wildfire through all the Middle and Northern States. It is still our leading 
berry even after the introduction of many fine new varieties. In 1941 our sales 
of Premier were more than 2 to 1 over Catskill which was second on our list. » 
Almost 3 to 1 over Fairfax which was third. 
In Canada, New England and all our Northern Border States, east of the 
Rocky Mountains, Premier is the mainstay of all early varieties. In higher 
altitudes as far south as Virginia, North Carolina and Tennessee, Premier is 
QO. K., but has much competition there from Fairfax, Dorsett and, in flat land 
areas, Blakemore. 
Premier berries are of good quality and are very attractive. See colored picture on 
back cover. Both the quality and the appearance of Northern grown Premier are some- 
what better than those grown in states farther South than Pennsylvania, if soil and 
moisture conditions have been about equal. 
The plants make a vigorous growth and no variety has healthier foliage. There is 
little difficulty in getting a good fruiting bed from our stock of Premier if plants are set 
early before they have made too much growth and while the soil is still cool and moist. 
Some commercial growers, mostly in the north, who set fairly large quantities of 
Premier, have had really amazing results with our Premier plants shipped in March. 
Plants were held in cold storage at 32 degrees Fahrenheit until local soil and moisture 
conditions were at their best. The results have been uniformly good and we recom- 
mend the practice where cold storage facilities are available. 

