CHICAGO American Bulb Company NEW YORK 


Primula Malacoides “IMPROVED ERIKSSONI” 
“CUPID’S VALENTINE PLANT” 
Disseminated by American Bulb Company ° 
Indispensable for florists’ 
use. Seed sown in May or 
June will produce large 
plants for Christmas and 
Valentine's Day. Septem- 
ber-sown seed will produce 
nice plants for Easter and 
Mother's Day. This type 
does not “crop” in and 
gives a longer period in 
which to sell plants. 
After years of painstaking 
effort, Mr. Ernst Eriksson, 
the wellknown pot plant 
grower of Riverside, Il. 
has developed a strain that 
is truly "perfection’’ in this 
family. For sale as an indi- 
vidual pot plant or used in 
combination with Tulips, 
Hyacinths, Kalanchoe and 
other plants for the filling of 
boxes, hampers, pans, etc. 
“Erikssoni’’ has proved it- 
ERIKSSON’S OUTSTANDING VARIETIES 
Eriksson’s New Red (1942 Introduction). A very unusual salmon-red— 
particularly suitable for Valentine combinations. Highly recommended. 
Glory of Riverside (Improved). True rose-pink, a strong grower and 
without a doubt, the most valuable variety for all purposes. A real 
pot plant, especially for 6 or 7 inch pot production, here we suggest 
placing three plants to the pot. 
Riverside Red Rose (New). A brilliant red rose of very even color. 
A valuable introduction. 
Eriksson’s New Giant. Color resembles closely Glory of Riverside. 
Very robust habit, with flower size approximately 1¥2 inches. It is a 
late bloomer, thereby assuring the florist-grower a longer Primula 
season. 
Eriksson’s White Giant (New). An exceptionally strong grower and 
well adapted to combinations in place of Hyacinths. Color a real 
pure white. 
Lilac Beauty. The color is a pure soft lilac, absolutely fixed. This is 
another fine color for making up artistic combinations. 
Peach Blossom. Color a real deep peach blossom pink. It has a 
more compact habit than ““Appleblossom,"” and it is also an excellent 
keeper. 
Allsof the above prcediat 00 secds)y. ermine retired: $1.00 
2000 seedseermrcste ee $3.00 

Primula Malacoides 
Awarded First Prize at the National Flower Show of Chicago, 1942 
self practically invaluable. 
Due to the fact that Primula 
Malacoides “Improved Er- 
ikssoni’ being non-infec- 
tious, this desirable show 
plant is now freely admit- 
ted by hospitals, etc., and 
generally accepted by the 
public without question. A 
good selling point when 
offering ‘Improved Eriks- 
soni’ to your trade. 
We cannot over-emphasize 
the importance of using 
only greenhouse produced 
new crop seed, in ERIKS- 
SON'S ORIGINAL PACK- 
ETS, with Eriksson's own 
cultural directions. We 
bring this to your attention 
because of the so-called 
“Eriksson Strain” that has 
found its way into the 
market. 
“Glory of Riverside” 
ERIKSSON’S STANDARD VARIETIES 
Eriksson’s Pure White (Improved). A real improvement in a pure white 
Malacoides. Flowers profusely on numerous stems, making a good 
sized plant. Germination of seed also greatly improved. 
New Baby (Improved). An outstanding glowing deep pink, individual 
in color. Large flowered, heavy producer on strong stems. 
Brilliancy. The flower opens lavender but changes to a brilliant red 
in one or two days in a sunny greenhouse. A very attractive and 
unusual combination, with top flowers showing lavender and the rest 
a brilliant red. 
Baby Rose. Good medium pink color with free flowering habit. Very 
compact. 
Appleblossom. A true appleblossom pink, very worth while. 
Wonder Baby. Beautiful pink, rather tall but good producer. 
AlLlof the above priced’ at: 800! seedst.. estes sian ie none $1.00 
2 O00 Seed Sian ree tek $2.00 GOOG secdstesmr int teen $5.00 
Eriksson’s Special Mixed. A real choice selection of the above varieties. 
BOO SG@dS BAR ar cterce biviaye crelate caste od. ei a ee) Siar are eee $1.00. 
2000'seedsaeeeemeiiae soos $2.00 6,000'seedsitre om crcmme eee $5.00 

CULTURAL DIRECTIONS FOR PRIMULA MALACOIDES “Erikssoni”’ 
Sow in May or June in light sandy soil. Shade with white-washed 
pane of glass. Give a little air and place in a cool part of green- 
house or frame, well shaded, keep moist, don't let soil get dry. 
Give a little more air and reduce shade gradually, keep some shade 
all Summer until transplanted and established. 
| 
Do not overwater. When large enough, pot in 2%” or 24%" pots, 
when established give them plenty of light and air. . 
Temperature 45 to 50 degrees with plenty of air after last shift. 
Will grow fine on shelves in 6” or 7” pots, with 3 plants in a pot. 
Light, air and low temperature are the main points and do not let 
the plants get too dry between waterings. 
Use a medium heavy potting soil with some sand, leaf mold and 
well-rotted manure. 
These are Mr. Eriksson’s personal cultural notes. 

ALL PRICES SUBJECT TO CHANGE WITHOUT NOTICE! 
