


° 
Brands New Improved Greuch Lilacs 
With Beautiful Panicles of Enormous Size 
We have experimented with the propagation 
of the French Lilac for over twenty years to find 
how to grow it in a practical way on its own 
roots. We have discovered how to do this suc- 
cessfully. Before we were able to do this we 
never had any success with French Lilacs in the 
Minnesota climate. We have never had any 
trouble with our French Lilacs dying out since. 
A French Lilac must be on its own root to do 
well in a severe climate like that of Minnesota. 
Growing an improved Lilac on its own root 1s 
a slow process. It actually takes us two years 
longer to produce a Lilac of a given grade on 
its own root than it would take to produce the 
same grade on privet. Yet we insist on sending 
out only those Lilacs that will prove satisfactory 
so our customers can depend upon receiving only 
genuine own-root plants. 
WHEN TO PLANT YOUR LILACS 
Lilacs can be planted with perfect safety either in the spring or in the 
fall. In the fall we begin to send out our plants the latter part of Sep- 
tember, and we continue to make shipments throughout the fall months. 
If Lilacs are planted in the spring, they should be planted as early in the 
season as possible. 
planted. 
HOW TO PLANT 
Few people really plant any shrub correctly. As a rule, the soil is not 
carefully worked around the roots and tamped down hard. The roots 
of the plant are often exposed to air or sun while digging takes place. 
The roots become dry and before the actual planting takes place, the 
vitality of the plant has been impaired. 
FOLLOW THESE DIRECTIONS CAREFULLY 
To allow the French Lilac its natural spread, the plants should be set 
not less than 8 feet apart. Dig a hole as large as a bushel basket. Fill 
back with rich top soil mixed with 1/3 part well-rotted cow manure if 
same is obtainable, and tramp down firmly until you can place the 
plant on this soil so that when roots are spread out naturally, the crown 
will be from 4 to 6 inches deeper than it was in the nursery row. See 
illustration. 
Work the soil carefully among the roots until the hole is half full; 
then tramp this down unusually hard. Then pour in a full pail of water. 
After this has settled away fill the hole with loose mellow soil until it is 
rounding full, then tramp lightly. Keep plants well hoed. Where plant- 
ing is done in the fall, place a coarse mulch 6 inches deep about the 
bushes the first winter to keep ground from heaving. 
BRAND’S LILACS 
are all on their 
OWN ROOTS 
These bushes come to you already to 
plant. They need no trimming. Now that 
the French Lilac can be propagated 
successfully on its own root, there is no 
longer any reason why a Lilac propa- 
gated in any other way should be 

Fertilizers: A Lilac likes a sweet soil and re- 
sponds wonderfully to applications of lime. Use 
4 quarts of lime to a large bush each year. Any 
good well-balanced fertilizer can be used with 
good results. 
Heavy applications of well-rotted barnyard 
manure every year covering the ground about 
the bushes is best. 
THIS IS IMPORTANT 
Many make the mistake of planting the Lilac 
too shallow. Most shrubs should be planted with 
the crown about 2 inches below the surface. 
Lilacs do much better if planted with the crown 
6 inches below the surface line as illustrated in 
the picture. Watch for a tag attached to your 
shipment giving explicit directions for plant- 
ing. 

THE ABOVE PICTURE 
is from a photograph of four average sized plants of our Own-Root French Lilacs, 
showing one plant of a two- to three-foot size, and three plants of a three- to four- 
foot size. 
The line running through each plant shows the depth you should plant your bushes. 
To one who has never grown an Own-Root French Lilac, the price may seem high. 
But we feel sure you would not wish to care for a plant for five years and offer it 
for a price below what we are charging. 
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