FARIBAULT, MIN 
Charles Joly (Double) 
Purple-red. One of the Very Best 
of the Double Dark Reds 
With Blossoms so Large and so Beautiful 
One can Hardly Imagine that They are 
Related to the Common Lilac 
We have experimented with the propagation of the French 
Lilac for over 20 years to find how to grow it in a practical way 
on its own roots. We have discovered how to do this successfully. 
Before we were able to do this we never had any success with 
French Lilacs in the Minnesota climate. We have never had any 
trouble with our French Lilacs dying out since. A French Lilac must be on its 
own root to do well in a severe climate like that of Minnesota. 

Growing an Improved Lilac on its own root is a slow process. It actually 
takes us two years longer to produce a Lilac of a given grade on its own root 
than it would take to produce the same grade on privet. Yet we insist on 
sending out only those Lilacs that will prove satisfactory, so our customers can 
depend upon receiving only genuine own-root plants. 
We have a wonderful deep rich alluvial soil; the soil in which the Lilac 
revels. This contributes to strong thrifty tops with a large, well-balanced root 
system. 
Our plantings of Lilacs have increased from year to year until we now have 
for our 1942 sales as fine and as large a collection as you could possibly find 
anywhere. 
This is probably the largest collection of high class French Lilacs in the 
world. We are in a position to offer our customers a first class article in every 
respect. 
LILAC DISCOUNTS 
If cash accompanies order, allow the following discounts according 
to the size of the order: 
No discount on orders below $10.00. 
10% on orders between $10.00 and $25.00. 
15% on orders between $25.00 and $50.00. 
20% on orders of $50.00 or more. 
NOTE: Do not include collections when computing your discounts, 
as liberal discounts on them have already been allowed. 
See that your express agent gives you 2nd class rates. 
[9] 






WHEN TO PLANT YOUR LILACS 
Lilacs can be planted with perfect safety either in the spring 
or in the fall. In the fall we begin to send out our plants the 
latter part of September, and we continue to make shipments 
throughout the fall months. If lilacs are planted in the spring, 
they should be planted as early in the season as possible. 
THIS IS IMPORTANT 
Many make the mistake of planting the Lilac too shallow. 
Most shrubs should be planted with the crown about 2 inches 
below the surface. Lilacs do much better if planted with the 
crown 6 inches below the surface line as illustrated in the pic- 
ture. Watch for a tag attached to your shipment giving explicit 
directions for planting. 
eames rene Vi 

THE ABOVE PICTURE 
is from a photograph of four average-sized plants of our Own-Root French 
Lilacs, showing one plant of a two- to three-foot size, and three plants of a 
three- to four-foot size. 
The line running through each plant shows the depth you should plant your 
bushes. 
To one who has never grown an Own Root French Lilac, the price may seem 
high. But we feel sure you would not wish to care for a plant for five years 
and offer it for a price below what we are charging. 
